We have a not-so-secret formula for product launches that help us sell out every time. Most people quit before they really dial in on their audience, messaging, and conversion, but those are the three keys to an extraordinary launch. Join us on this episode as we look at ways to increase your chances of getting in front of the right customer base and actively educating them about your offering. Plus, we also share a hack for using AI to create lead magnets and opt-ins that will actually get people to click! 

 

IN THIS EPISODE, WE TALK ABOUT:

- The reality of lead conversion rates 

- Why buying email lists doesn't necessarily mean more sales 

- One of the best ways to be intentional about your message 

- The right balance between adding value and selling to your audience 

- Hiring experts who can help you reach your goals faster 

 

RESOURCES

- DM the word LEADS to get my list of 270 unique opt-in ideas!

- Text ROUNDTABLE to 310-421-0416 to get on the VIP list for the next roundtable strategy sessions. 

 

CONNECT WITH LORI

Follow Lori: @loriharder

Follow Lite Pink: @drinklitepink

Follow Earn Your Happy: @earnyourhappy

Listen to Earn Your Happy

 

CONNECT WITH CHRIS

Follow me: @chriswharder

Visit my website: chrisharder.me 

Learn more about frello, my peer-to-peer lending app: frelloapp.com 

Follow frello: @frello_app