Click here to "Scale to 10m" with our daily growth lessons.⁠⁠⁠⁠⁠

Connect on LinkedIn:⁠⁠⁠⁠Luigi Prestinenzi⁠⁠⁠ -⁠⁠⁠David Fastuca⁠⁠⁠

About This Podcast

How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

Click here to "Scale to 10m" with our daily growth lessons.⁠⁠⁠⁠

Connect on LinkedIn:⁠⁠⁠Luigi Prestinenzi⁠⁠ -⁠⁠David Fastuca⁠⁠

About This Podcast

How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

Click here to "Scale to 10m" with our daily growth lessons.⁠⁠⁠

Connect on LinkedIn: ⁠⁠Luigi Prestinenzi⁠ - ⁠David Fastuca⁠

About This Podcast

How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

Click here to "Scale to 10m" with our daily growth lessons.⁠⁠

Connect with your hosts on LinkedIn: ⁠Luigi Prestinenzi - David Fastuca

About This Podcast

How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

Click here to "Scale to 10m" with our daily growth lessons⁠

Connect with your hosts:

⁠⁠⁠⁠Luigi Prestinenzi on Linkedin⁠⁠⁠⁠⁠⁠⁠⁠

David Fastuca on Linkedin⁠⁠⁠⁠

About This Podcast

How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

Click here to "Scale to 10m" with our daily growth lessons

Connect with your hosts:

About This Podcast

How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

📈⁠ Get FREE access to our 5-part email course used by the fastest-growing b2b brands⁠

Here are 3 key takeaways you don’t want to miss:

🔑 Demonstrate Product Usage: Ensure you understand how the buyer would use your product if given free access today. Avoid a mere product tour by focusing 80% on primary differentiators that provide specific value to the customer.

🔑 Address Trust Issues Early: Buyers often distrust that reps understand their industry or role. Build credibility by starting your discovery with a well-researched hypothesis of value specific to the buyer’s role and industry.

🔑 Empower the "No": Create a non-pressure environment by asking if continuing the discussion is worthwhile, emphasizing mutual fit. This honest approach builds trust by showing you are invested in meaningful deals only.

Connect with your hosts:

About This Podcast

How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

Welcome back to another episode of the "How To Sell" podcast! In this episode we dive deep into the importance of building a solid sales plan for 2025.

With the year's end fast approaching, it's crucial for sales professionals to reflect on the past year, identify what worked and what didn't, and set actionable goals for the upcoming year.

Luigi and David emphasize the necessity of planning ahead, particularly given the unique challenges presented by the holiday season in both B2B and B2C markets.

They offer insights into the critical components of a successful sales plan, including setting clear targets, breaking down activity metrics, and establishing an operating rhythm.

Plus, they introduce valuable resources like a one-page sales plan template and a sales forecasting calculator.

Whether you've had an exceptional year or faced some hurdles, this episode is packed with practical advice to help you make 2025 your best year yet.

So grab your notepad and get ready to take your sales strategy to the next level!

Summary

In this episode, Luigi and the Growth Forum discuss the changing landscape of outbound prospecting and its impact on brand perception. They emphasize the importance of effective outreach, the role of AI in sales, and the necessity of a mindset shift from selling to helping. The discussion highlights that successful prospecting requires genuine effort, research, and personalization to avoid damaging one's brand while achieving sales goals.

Takeaways

Sound Bites

"The old way of doing outbound is dead."

"Sales is like being a detective."

"Do the work to drive results in 2025."

💰 Get FREE access to the tactics used by the fastest-growing b2b brands

Connect with your hosts:

About This Podcast

How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.