30 Minutes to President's Club | No-Nonsense Sales

How to Sell Without Sounding Like a Salesperson | Courtany Williams | Ep. 298 (Lead)


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FOUR ACTIONABLE TAKEAWAYS

  1. KPIC + Make Them Hold It: In demos, tie each feature to the prospect’s problem, impact, and desired change—then ask them to visualize how they’d use it in their world.
  2. Assume, Don’t Assert: Instead of saying “we can solve this,” say “assuming we can solve this, what would change?” It builds trust and invites them into the solution.
  3. Confirm Before Next Steps: Before talking price or next calls, ask if they believe it solves their problem. If they say yes, follow up with “what stood out to you?”
  4. Tie Next Steps to Their Goals: Frame multithreading as being in their best interest. “To solve this, we’ll need [person] on board. How can we make that happen?”


    COURTANY'S PATH TO PRESIDENT’S CLUB

    • Director, Growth Sales @ Unbounce
    • Director of Growth Sales @ Insightly
    • Sales Manager, Growth @ Insightly
    • Senior Account Executive @ Insightly
    • Corporate Account Executive @ UserTesting

    • RESOURCES DISCUSSED

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      • Steal: Templates, drips, scripts
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