How should you set the rates at your gym, affiliate or training studio?

There is a formula, and it doesn't involve guesswork. Instead, you'll just have to enter some numbers on a spreadsheet you can request at Gymownersunited.com.

In this podcast, Chris Cooper offers a look at that spreadsheet and explains how it works. He'll also tell you what's at stake: your profit margin and the long-term success of your business.

If you guess on your prices, you might lose hundreds of thousands of dollars—and you'll lose a lot of sleep, too. Set your prices correctly and you'll have a clear path to breakeven and then great success as a fitness entrepreneur.

After he shows you how to set your rates, Chris will tell you how to avoid common pricing mistakes. He'll also provide three tools you can use to create more value so you can make bigger sales when meeting with prospective clients. If you don't have a sales binder, a value stack and a high-ticket offer, you're missing out on revenue. Chris will tell you how to create all of these things—and when you need to do so.

Don't guess and race to the bottom with prices. Become a better gym owner and get paid what you're worth.

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Gym Owners United

1:06 - How to set your rates

4:48 - Can you increase average revenue per member?

6:04 - Using a pricing binder to create more value with clients

8:52 - Building a “value stack” at your gym

12:36 - Creating high-ticket/high-value offers

17:06 - Recap and key takeaways

18:20 - When to add a high-ticket offer