When I ask home industry business owners what their marketing goals are, I often hear the same answers:

"I want more clients."

"I want bigger projects."

"I want to get featured by shelter magazines."

However, these are dreams, not goals. A goal is something that has a step-by-step plan leading up to its front door. For example, if I said I wanted to spend two weeks in Ireland for vacation, that would be a dream. If I booked a plane ticket, planned my itinerary, packed my bags, and started driving to the airport, that dream is now a goal because it is actually happening.

If you're wondering how to set goals for your home industry business, you'll love this episode of The Kate Show.