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Learn how Google’s fast 3-day shipping badge can help Ecom brands using Amazon’s FBA program get more sales. Steven Pope from My Amazon Guy walks through the steps to set up this badge using multi-channel fulfillment (MCF) and explains why it's key to building trust and improving your website’s checkout experience. If you’re using Google Shopping and Merchant Center, this badge is essential for competing outside of Amazon.

Instructions from Amazon: https://sellercentral.amazon.com/help/hub/reference/GLH4AHF5NAYJ76K5?ref=nslp_at_GMGV7P8DKGG6W84X_en-US_nslnk_2

Login to Merchant center here https://www.google.com/retail/ from Google

New from Amazon: Showcase your fast delivery speeds on Google!!
If you use Multi-Channel Fulfillment (MCF) and you have a Google Merchant Center ID, you can now showcase your fast delivery speeds and free shipping directly on Google.
MCF fast badges for Google display the estimated delivery date to shoppers, which can help increase clicks and drive shoppers to your site. Additionally, if you offer free shipping, you can showcase that shopper perk alongside the MCF fast badge in your Google Shopping ads and search results.
When you opt in to this integration, you can do the following:
Attract shoppers' attention with fast, three-day delivery speeds displayed on your Google Shopping ads.
Provide upfront delivery date estimates to help boost engagement.
Increase clicks on your Google Shopping ads up to 7.6%*, which helps drive higher returns on your ad spend.
To opt in, fill out this form.
For more information, go to MCF fast badges for Google.
*According to a June 2024 Google A/B test report, merchants saw a 1.5%-7.6% increase in clicks on Google Shopping ads in the US when their offers showed "Free 3-Day" shipping or faster. Google defines "fast" as arriving within three days from when the customer placed the order.

#AmazonFBA #EcommerceShipping #GoogleShopping #AmazonSellers #FastShippingBadge

Timestamps

00:00 - Why You Need a 3-Day Fast Shipping Badge
00:45 - How Google Shopping Shows the Fast Shipping Badge
01:20 - Setting Up Google Merchant Center for the Badge
02:10 - Potential Downsides of Multi-Channel Fulfillment
03:00 - The Cost Benefits of Using MCF for Ecom Brands
03:35 - Final Thoughts and Subscribe for More

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