If you've been feeling like your content just isn't hitting the way it used to, you're not alone—and this episode is exactly what you need.

I’m sitting down with copywriting and messaging expert Jillian Anderson to talk all things positioning, differentiation, and standing out in today’s saturated and AI-dominated online space.

Jillian brings over a decade of experience working with hundreds of clients around the world, and her honest, strategic approach to sales copy is exactly the breath of fresh air we all need in 2025.

We explore how messaging has evolved, why “selling information” just doesn’t work anymore, and how you can pivot to transformation-based positioning to actually move the needle in your business.

Jillian also shares her unconventional journey from abdominal massage therapist to high-converting copywriter and how her background in healing uniquely informs her client strategy today.

Whether you're a wellness practitioner, coach, or creative entrepreneur, this episode is packed with gems to elevate your writing and boost your sales.

Episode Highlights & Timeline:

[3:42] - The surprising secret that made Jillian's hands-on healing practice wildly successful [6:44] - How becoming a mom sparked a radical business pivot [10:10] - Why writing with honesty and transformation in mind is key in today’s market [14:06] - How ChatGPT is changing the copywriting game—and why Jillian won’t use it for clients [21:35] - The real reason sales may be slowing down in your business (and what to do instead) [27:22] - Why even seasoned entrepreneurs must revisit their messaging [33:55] - The biggest mistake health practitioners make when selling HTMA or other tools [40:00] - Jillian’s #1 tip for getting better copy out of your sales calls

Quotes From The Episode

• "You literally need to sell transformation. You need to sell the future result—not just the information."

• "Not one line I deliver to clients is written by ChatGPT. That’s a boundary I won’t cross."

• "Modesty doesn’t sell. If you don’t say it, no one’s going to know why they should work with you."

• "I tell you what to think in my copy. That’s how you control the narrative and stand out."

• "If your content isn’t working, stop selling the 'what'—sell the problem you're solving and the future you're promising."

Links & Resources:

• Connect with Jillian on Instagram: @jillianaanderson

• Visit Jillian’s website: www.jillian-anderson.com

• Learn more about Otter.ai for transcription: https://otter.ai