Transforming One-Time Buyers into Lifelong Clients: Building Lasting Customer Relationships for Sustainable Growth

Question: Zoltan asks, “I recently came across your co-hosted podcast, Sales Logic, and have been enjoying the insights you share. This year, I’m focused on developing stronger sales skills within the AEC professional services industry in Europe. I would love to learn from you—which three books would you recommend to help me on this journey? I’ve completed Dale Carnegie’s sales training and really connected with its client-centric approach. Many thanks in advance for your recommendations! Wishing you a great day.”

Book: What Great Sales People Do by Michael Bosworth

🔥 Hot Topic: Top 10 Ways to Retain Customers