#394 Are you grinding away in your business but still not seeing the income you want? In this powerful episode hosted by Kirsten Tyrrel, business coach Jason Moss breaks down why working harder isn’t the answer — and what to do instead. Jason shares how shifting your identity from operator to CEO can unlock real leverage, freedom, and income growth. From his 13-year-old self selling software online to coaching service-based entrepreneurs into multiple six-figure businesses, Jason outlines the mindset shifts, practical strategies, and real-world examples that make scaling simpler — and more sustainable — than you think. Whether you're just starting out or looking to break through a plateau, this conversation will reshape how you think about work, money, and success!

What we discuss with Jason:

+ Why working harder isn't the answer

+ The mindset shift to CEO identity

+ Creating leverage without a big team

+ How to outsource low-value tasks

+ Using a value ladder for delegation

+ One-to-many marketing strategies

+ Testing offers with minimal effort

+ Making business feel fun again

+ Shifting your ideal client avatar

+ Scaling through simplicity and clarity

Thank you, Jason!

Check out Jason Moss at JasonMoss.com.

Get the free scaling guide.

Follow Jason on Facebook, Instagram, and YouTube.

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