In this video, we’ll explore why motivation matters more than anything else in the current real estate market. With fewer transactions and increased challenges, focusing on highly motivated clients is key to success. Learn how to ask the right questions to identify motivated buyers and sellers, and hear statistics on the evolving real estate landscape. Whether you're a buyer's agent or a seller's agent, these strategies and question frameworks will help you navigate the changing market and grow your business.

Time Stamps:

00:00 - Motivation matters more than anything in a changing market

00:30 - Why motivation is crucial in 2025's real estate market

01:00 - Real estate statistics: Changes in homebuyer demographics and market behavior

02:00 - How to identify motivated buyers and sellers

03:00 - The D's: Key motivators behind real estate transactions

03:44 - Question #1: What got you excited about looking at this home?

04:38 - Question #2: Where are you thinking about moving to?

05:33 - Final tips on how to identify true motivation in buyers and sellers