How do we keep going, hammering away at our dreams, when we find ourselves faced with disappointment, frustration, failure and a big fat NO from those who can help make these dreams happen? It comes down to perseverance. Persistence. Determination and grit. We keep on going because there is a fire in us that tells us we must try yet another time. How does this play out in real life? Just recently, one of my very best friends posted a video of her daughter playing a song on the piano. A year ago, she had committed to learning “Piano Man” by Billy Joel—a very challenging goal for the then, 9-year-old. But she was adamant about doing it—and she persevered. She hit bumps in the road, valleys on tough days, fumbling fingers and wrong notes. But she kept going. Today, she debuted the song—and it was delightful. A full year of dedication to a goal from a child—that’s a huge part of her life. But she will always know that when she sticks to something—when she sets a goal and perseveres—she can make what seems monumentally challenging—an achieved reality.

 

She has been featured on national media including The Today Show, Forbes, and Upworthy. In 2016, Jodi was invited by the Obama-era White House to participate in conferences on breaking down gender stereotypes in media and toys. The Go! Go! Sports Girls brand was recently acquired by Jazz-wears (Jazwares), an established cutting-edge toy company.