Thinking like a marketer begins with seeing yourself as the product. In this episode, marketing strategist Laura Higgins chats with Shell about how to market yourself in an authentic way without the cringe, including:

👉 the difference between saying your job title vs clarifying what you do that adds value
👉🏿 figuring out what you want to be known for in both your career and your life
👉🏽 doing this by amplifying your strengths, passions, uniqueness and the value you bring to others
👉🏻 how to overcome feeling self conscious by shifting your mindset from selling yourself to serving others
👉 how having a personal brand helps us stay relevant across multiple career changes and roles
Book mentioned in the chat:
Building A Story Brand by Donald Miller
Find Laura on Insta at Lala Social Club

Thanks to our show partner, Rarekind! For an uncommonly good work experience, visit: https://bit.ly/rarekindm3c

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