I'm a big proponent of investing in the right marketing strategy, and including having a digital marketing company on your team at some point. But, if you build your law firm solely through one marketing avenue and focus on-page strategies, or you're throwing your money behind SEO/ pay per click marketing, you are going to be far more vulnerable when there are economic changes.

In this episode we discuss:

• Low-cost and free marketing tools to expand your opportunities in marketing.
• How important is having a topic of interest to educate your ideal clients.
• Having a free piece of follow-up content to the initial communication will draw attention.
• By having 5 to 10 touch points about one and only one topic will engage people easily.
• One of the most effective ways that we leverage free marketing is by talking to people.

 

Allison Bio:

Allison C. Williams, Esq., is the Founder and Owner of the Williams Law Group, LLC, with offices in Short Hills and Freehold, New Jersey. She is a Fellow of the American Academy of Matrimonial Lawyers, is Certified by the Supreme Court of New Jersey as a Matrimonial Law Attorney, and is the first attorney in New Jersey to become Board-Certified by the National Board of Trial Advocacy in the field of Family Law.

Ms. Williams is an accomplished businesswoman. In 2017, the Williams Law Group won the LawFirm500 award, ranking 14th of the fastest-growing law firms in the nation, as Ms. Williams grew the firm by 581% in three years. Ms. Williams won the Silver Stevie Award for Female Entrepreneur of the Year in 2017. In 2018, Ms. Williams was voted as NJBIZ’s Top 50 Women in Business and was designated one of the Top 25 Leading Women Entrepreneurs and Business Owners. In 2019, Ms. Williams won the Seminole 100 Award for founding one of the fastest-growing companies among graduates of Florida State University.

In 2018, Ms. Williams created Law Firm Mentor, a business coaching service for lawyers. She helps solo and small law firm attorneys grow their business revenues, crush chaos in business and make more money. Through multi-day intensive business retreats, group and one-to-one coaching, and strategic planning sessions, Ms. Williams advises lawyers on all aspects of creating, sustaining, and scaling a law firm business – and specifically, she teaches them the core foundational principles of marketing, sales, personnel management, communications, and money management in law firms.

 

Contact Info:

Lawfirmmentor.net

My favorite excerpt from the episode:

TIME:  00:10:33(35Seconds)

The indecision that a lot of people persevere in oftentimes comes from the fact that there is somuch information that people believe that they have to go out and seek 15 different pieces ofinformation in orderto consume it all and create a strategy for themselves. And that oftentimescomes from the fact that dealing with the problem feels like a much bigger burden than simplyallowing the inertia to continue. So you have to give a pattern interrupt of that inertia by invitingpeople to have a conversation with you, by asking them to do something about their problem.