Dave Lorenzo is the guy that can share all the business insider success secrets. Want to close the deal in 60 seconds? Dave's the guy. Want to open the door to a Fortune 500 CEO? Dave's the guy. Want to make more money and get home on time for dinner? Dave is definitely the guy. And that's the reason why I was so excited to have Dave on Crushing Chaos this week. Dave has a wealth of knowledge about sales and has personally worked with lawyers. The beautiful thing about my conversation with him is that he was actually able to give me a framework for how we can be more successful at selling legal services without the negative connotation that comes with selling. Tune in now!

 

In this episode we discuss:

• Taking the negative connotation out of the S word. (Sales)
• How everyone you know needs to know what you do and what makes you different.
• Networking, especially for non-people persons.
• Making it all about the other person.
• The importance of identifying your ideal client.
• Focusing on a narrow area of your expertise… your magic.