In today’s podcast episode, we are sharing a panel with Sarah Maslowski, where she shared her experience creating YouTube videos for social media marketing. She has been working on this strategy for years and has truly strengthened it. This year she is on pace to close on 70 units, which is a big accomplishment! She can attribute some of that to YouTube marketing. 

Sarah has been attending our events for three years, is a one-on-one client, and has attended Prospecting Bootcamp. Therefore, she has the training and experience and has become a top agent. She films a few videos at once and does this a couple of Sundays each month. Her videos are talking-head style, and she only puts about two hours a month into filming. She now has an assistant that helps her research and create outlines for the scripts she uses for her videos. Then she works with an editor. She has a lot of valuable insight into this strategy, and we’re here to share it with you. 

You’ll also learn: 

• How Sarah tackles filming videos 

Quotes 

You have to teach the algorithm that you will consistently produce content. - Sarah Maslowski 

People will binge-watch your content and really feel like they know you. - Sarah Maslowski 

Key Points 

1. It matters what kind of content your produce. Sarah wasn’t getting any traction from her videos at first, so she decided to look at the videos that were done by people who were successful in this field. They were making content specifically about their town. This included the pros and cons of living there, how much it costs to buy a home there, the cost of living there, why they live there instead of other places, what the schools are like, and more. Despite a lower production level, these agents were making successful videos, so it was clearly about the content. Now Sarah educates clients who are moving to her area. 

2. Sarah needed to shift her mindset to take this seriously and be disciplined enough to see a new strategy through. She used to try something for only a couple of weeks. However, with this, she didn’t give up and committed to doing this for at least a few months, regardless of the results. When trying a new marketing strategy, you won’t see results right away, so you need to be patient and dedicated. 

3. You need to post a video every week and cannot miss one. You need to teach the algorithm that you will consistently produce content. Then YouTube will put your content in front of people. Also, when you consistently make content with your face and voice, perfect strangers will feel like they know you, which gives you a personal touch. 

4. One downside is that this strategy will mostly attract buyers. Sarah’s business is about 70% buyers. Right now, this will present difficulty in a market that is hard for buyers. However, she is building a great foundational database for the future when those buyers become sellers. Also, with this strategy, you’ll be working with strangers instead of going to your database to find people who already know and love you. You could attract difficult people, so be prepared for that.