Ever dreamed about writing a book to share your expertise and/or build your personal and professional brand? It's not as hard as you think!

This episode will teach you mindset, strategies, and practical tips to do just that. I interview Diego Pineda, a content marketing manager and a book coach to show us exactly how to write your first book in 90 days, plus learn why self-publishing is important.

NOTE: Check out the sister episode on how to self-publish your book in 90-Days

Diego helps solopreneurs, coaches, and consultants write their first book fast to become thought leaders in their industries, gain authority and visibility and make more money. He highlights how you can write a book to build a personal brand for your businesses and some mistakes people make.

Timestamps

[01:38] Diego’s background

[03:12] Where to start in writing a book and promoting your business

[05:31] Writing the book

[10:00] About Diego’s book

[12:10] Mistakes people should look out for a while writing a book

[15;00] Writing a book within 90 days

[16:14] Self-publishing

[19:20] Professional/personal mantra

Quotes

● “You want to align your business goals with the topic of your book.” (03:33-03:36)

● “Don’t write and edit at the same time.(11:14-11:18)

● “ If you are going to use your book as a marketing tool for your business and you want to get out there, do self-publishing. (16:14-17:53)

● “Moving fast and doing great things is the innovation mindset.” (20:15-20:21)

 

Own Your Lane™ - Personal Branding & Marketing For Experts

The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.

Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.

Learn more at MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
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READ: My Personal Branding Books
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