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How to Write Better Content on LinkedIn Using the CLARITY Method with Merav Levine
What's the secret to writing engaging content on LinkedIn? What's the best approach to sharing your authentic voice in your posts?
This might be the number one struggle on LinkedIn for new content creators.
I interviewed Merav Levine, a social media marketing consultant who shares tips on writing content using her CLARITY Method on LinkedIn.
Timestamps
● [01:58] Merav Levine's story
● [04:30] Where do you start?
● [09:33] The CLARITY method
● [17:18] Great insights on what keeps you out of content.
● [21:47] Avoiding being "Captain Obvious"
● [25:35] Takeaways in engagement and writing
Quotes
● “Find the balance of presenting yourself. Well, yes, being authentic and not pretending to be something you're, not because at the end of the day, that is going to implode on you.” (08:26-08:34)
● “When I talk about clarity, it's knowing who you would market to, who you're marketing to, and how they would describe the issues that you bring up.” (10:01-10:07)
● “Every single post has an actionable takeaway, so something that somebody could walk away from the computer being like. I am going to try that today .” (20:27-20:36)
● “Every post must have a call to action.” (25-48-25:50)
● “If we let our emotions take over. Yes, we won’t do half the things we know we should be doing and just knowing that it’s going to hurt and we're going to be scared, but you are capable of facing it.” (30:26-30:37)
Own Your Lane™ - Personal Branding & Marketing For Experts
The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.
Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.
Learn more at MichelleBGriffin.com/chat
WEBSITE: MichelleBGriffin.com
GET VISIBLE ON LINKEDIN: Free Audio Masterclass
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn
View all episodes
By Michelle B. Griffin
5
1212 ratings
What's the secret to writing engaging content on LinkedIn? What's the best approach to sharing your authentic voice in your posts?
This might be the number one struggle on LinkedIn for new content creators.
I interviewed Merav Levine, a social media marketing consultant who shares tips on writing content using her CLARITY Method on LinkedIn.
Timestamps
● [01:58] Merav Levine's story
● [04:30] Where do you start?
● [09:33] The CLARITY method
● [17:18] Great insights on what keeps you out of content.
● [21:47] Avoiding being "Captain Obvious"
● [25:35] Takeaways in engagement and writing
Quotes
● “Find the balance of presenting yourself. Well, yes, being authentic and not pretending to be something you're, not because at the end of the day, that is going to implode on you.” (08:26-08:34)
● “When I talk about clarity, it's knowing who you would market to, who you're marketing to, and how they would describe the issues that you bring up.” (10:01-10:07)
● “Every single post has an actionable takeaway, so something that somebody could walk away from the computer being like. I am going to try that today .” (20:27-20:36)
● “Every post must have a call to action.” (25-48-25:50)
● “If we let our emotions take over. Yes, we won’t do half the things we know we should be doing and just knowing that it’s going to hurt and we're going to be scared, but you are capable of facing it.” (30:26-30:37)
Own Your Lane™ - Personal Branding & Marketing For Experts
The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.
Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.
Learn more at MichelleBGriffin.com/chat
WEBSITE: MichelleBGriffin.com
GET VISIBLE ON LINKEDIN: Free Audio Masterclass
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn
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