Buyers make their buying decisions based on their needs, often the purchase decisions would fit into 4 different groups: Reviews, Price, Design & Functionality.   Understanding what stands behind a buying decision of a product can help in many ways to decide on the type of product/niche you decide to move forward with, how to Market a product, Price a product, and so on.   How will Recession impact Buyers' Purchasing Decisions change in 2023?   Sharon digs into this in today's Podcast Episode of Thursdays with Sharon.