Join Sasha Berson as he speaks with Steve Gordon, Founder of Million Dollar Author

👉Sasha and Steve explore:

— Successful book launches and leveraging professional networks for support.

— Building an effective marketing process ("book ATM") to maximize the book's impact through advertising and social media.

— The power of books as lead generation tools, offering value, low risk, and cost-effective client capture.

— How books can attract new clients and boost revenue for law firms.

— Unveiling the "unique mechanism" concept in a book, guiding clients from problems to a better future.

— Efficient book writing strategies, including roadmap creation, focused writing sessions, and the subconscious mind's contribution.

👉Main takeaways from the episode:

— Books are one of the most effective marketing assets for lawyers because they build trust and credibility with potential clients by demonstrating subject matter expertise in a low-risk, low-cost format.

— A well-executed book launch can immediately generate new leads and clients by activating a lawyer's professional network and revealing "hidden deals" within their referral sources.

— Treating the book like a long-term marketing asset by continually repurposing and promoting its content provides an ongoing stream of leads that requires little ongoing work from the lawyer, paying dividends for years to come.

📰About Steve Gordon:

Steve Gordon is an accomplished entrepreneur who achieved the position of CEO at the age of 28. Over the past two decades, he has dedicated his expertise to mastering the art of selling high-value services. As the editor of four highly regarded business newsletters, Steve's insights reach a global audience of CEOs, professionals, entrepreneurs, and sales experts. He provides consultancy services to companies spanning 30 industries, all of which specialize in selling premium products and services within trustworthy selling environments. As the founder of The Unstoppable CEO, he also hosts a popular podcast. He has authored four bestselling books, including "Podcast Prospecting," "Unstoppable Referrals," "Exponential Network Strategy," and "The Follow-Up Formula."

📞Connect with Steve Gordon:

• Website: https://milliondollarauthor.io/ 

• LinkedIn: https://www.linkedin.com/in/gordonsteve/ 

• Twitter: https://twitter.com/steve_gordon 

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/ 

• Instagram: https://www.instagram.com/grow_lawfirm/ 

• YouTube: https://www.youtube.com/@growlawfirm 

• Facebook: https://www.facebook.com/growlawfirm 

• Email: [email protected] 

• Phone: (312) 854-7724 

#LawyerWebsite #LawyerSEO #LawFirmMarketing

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