In this episode we look at what rabbit populations, craters on the moon, files on your hard-drive and the GDP of countries have in common, we discuss The power of fractals, the math of chaos theory, and what that all has to do with the 80/20 principle, How your understanding of the 80/20 is only the tip of the iceberg, how to generate 16x more leverage to achieve your goals, we go deep into sales wisdom from one of the world's top marketing consultants and much more with Perry Marshall. 

 

Perry Marshall is a trained engineer and one of the world’s most sought-after business consultants, helping clients across 300 industries by combining sales, engineering, art, and psychology. Perry is the bestselling author of several books including The Ultimate Guide To Google AdWord, 80/20 Sales and Marketing and Evolution 2.0.

 How Perry went from being laid off and surviving on ramen and bologna sandwiches to becoming one of the world's top marketing consultantsHow your understanding of the 80/20 principle is only the tip of the icebergWhat Fractals and Chaos Theory have to do with the 80/20 principleWhat the pattern that Earthquakes, volcanoes, tornados and hurricanes follow has to do with marketing strategyFractals are everywhere in your life, nature, and the universeThe raw power of the butterfly effectHow the 80/20 principles rules everything in your life and business“Levers within levers, within levers” and how that can shape your focusWhere to find the tiny hinges that swing huge doorsWhat do rabbit populations, craters on the moon, files on your hard-drive and the GDP of countries have in common?How to align yourself with the 80/20 principle and harness its incredible powerDo you want to live in the IS world or the SHOULD BE world?If you deal with reality the way it is things become effortlessOnce you understand the 80/20 principle, it transforms what you focus onHow most problems in life are a result of being on the wrong side of the 80/20 equationWhat is “racking the shotgun?” and why is it so importantDon’t focus on fixing the bad 80%, focus on reproducing the successful 20%One of the jobs of civilization is to mitigate the 80/20 principleThe world will always condition you to focus on the underperforms (the 80%)You can get “A's" in six different subjects, but you’re gonna make a living in ONEIf you try 20 projects, the law of 80/20 says 1 should succeed!Failure is OK, you only have to go get rich onceThe 20% is 16x more leverage than the 80% that doesn’t generate resultsEveryone is in sales in some form or fashion in their livesSales is not a convincing people process, sales and elimination processFirst thing you should do in sales is disqualify people as quickly as possibleNever ask someone who can say no but who cannot say yesThe key questions you need to ask to disqualify sales leadsThe story of the $2700 espresso machineThe 8 different modalities of selling and how you can thrive by embracing your own unique sales strengths

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