Have you ever thought, “Once X happens, everything will fall into place in my business?” Not to be the bearer of “bad news” or rain on parades, but businesses are always evolving and with that evolution comes new challenges to replace the old ones. But like my guest Whitney Vredenburgh says, that’s not a bad thing. 

New challenges represent pathways to help you grow and scale your business and evolve as a business owner and CEO. With the scaling of her home design and staging business (which is almost a decade old now), Whitney has undergone an evolution in her goals, support needs, and approach to decision-making in both her business and household.

In this episode of the She Thinks Big podcast, you’ll discover the real challenges of scaling a business. Through Whitney’s story, you’ll learn how business goals, decisions, and boundaries can shift over time and why ongoing support is essential at every stage. 

2:47 - Introduction and what Whitney’s business looked like when she initially reached out

10:11 - Biggest surprises about what growth looks like and how your decision-making approach can shift

18:14 - Why structuring your ideal week is a game changer 

19:53 - Whitney’s most difficult challenge with time management early on and how her approach to it has changed over time

24:57 - How Whitney implements more structure and communication for her household with the help of a binder

30:37 - The single most important thing you can do as a business owner and the importance of setting better boundaries

38:36 - Support Whitney has had during the different stages of her business and her advice if you’re at a pivot point in yours

Connect with Whitney Vredenburgh

Whitney Vredenburgh is the founder and CEO of Nested Spaces, a home staging and design business. Previously, she had a career in agriculture and held various roles in marketing, communications, sales, and customer service. But she’s always been intrigued by home design, so she began exploring opportunities outside of the corporate world and started providing services to realtors, builders, and homeowners in the Indianapolis area in 2016.

Whitney received her undergraduate degree from Miami University in Ohio and her master’s from St. Louis University. As a certified professional home stager and redesigner, she’s also a mom of four kids who enjoys playing with them, going on date nights with her husband, and being outdoors.

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Mentioned In How Your Goals & Support Needs Evolve with Your Business with Whitney Vredenburgh

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