Good Content with Shannon McKinstrie

How You’re Going to Become Really Good at Content Creation in 2026 (Part 2)


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Are you ready for part two of Becoming Really Good at Content Creation in 2026? In the last episode, we laid the groundwork for simplifying your social media process and how creating relatable scenarios is more important than ever. If you completed last week’s homework assignment, this episode is all about putting it into action. I’ll share the results of my own experiment (I focused on wedding photographers, but this applies to your industry too!) and show you how to apply those scenarios, making them uniquely yours. I’ll walk you through practical content prompts and how to use them, revisiting the posts we discussed in part one. Whether you’re feeling inspired after last week or still a little stuck, I’ve got you covered!


In this episode we’ll be covering:

  • Why human connection and storytelling are so important to your content going into 2026.
  • Using scenario and situation based content in your content strategy to resonate with your specific audience.
  • Back-to-basics of social media focusing on storytelling, personal journeys, and genuine conversations that serve your audience and build genuine connections.
  • Examples! Crafting content hooks and storytelling techniques for services and products that use emotional triggers and personal stories.
  • Thinking like a marketer and understanding the human psychology behind content with specific examples of effective prompts and scenarios.



Featured content in this episode:

  • The 4 H Method™️| Content Strategy Masterclass



Recommended episodes:

  • Episode 080: A Crash Course in Social Media Marketing
  • Episode 085: Start Thinking Like a Marketer So People See Themselves in Your Content
  • Episode 088: Find Your Content Rhythm and Build a Simple Content Strategy
  • Episode 089: How You’re Going to Become Really Good at Content Creation in 2026 (Part 1)



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Good Content with Shannon McKinstrieBy Shannon McKinstrie

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