Welcome to the first episode of Insights with Zillow!

Chris Lapp from Zillow’s Corporate Partnership Team shares the history of Zillow and how it has developed to what it is today. Chris takes time to explain the recent shift from Zillow 1.0 to 2.0 and how the company is continually evolving to meet the needs of both consumers and agents. Chris also discusses recent changes that have come as a result of COVID-19, and how customer priorities and behavior have shifted.. Last, Chris provides advice for agents on how to build successful Zillow profiles and how that simple action could increase the number of potential clients you reach.

Please check out Zillow’s complimentary 3D virtual tour app here! https://www.zillow.com/z/3d-home/

Zillow logo, April 2019

Transcript

D.J. Paris 0:00This episode of Keeping it real is brought to you by zillow.com Hey podcast listeners. Are you looking for ways to boost your business and expand your network? I want to encourage you to check out what advertising options are available to you on zillow.com. If you haven’t checked out Zillow in a while or maybe never have before, please send an email to keeping it real at Zillow group.com That’s keeping it real at Zillow, group.com and one of Zelos team members will be in touch with you to see the options available in your market as well as learn about their new products and tools to help your business grow. Again, that email address is keeping it real at Zillow group.com And now on to the show.

Okay, today on the show, this is a very exciting day for our podcast. We’re really super pleased to announce a new series called insights with Zillow. Now we believe Zillow is at the forefront of the home buying and selling process here in the digital age. For example, currently, Zillow is averaging 190 million unique visitors to their website every single month, that reaches incredible. And they have become experts at buyer and seller behavior because of the sheer volume of users on their website. And this means they have insights based on hard data, not just theory. And they’re going to talk about some of those insights here on our show. And we couldn’t be more proud to have Zillow as our guest today representing Zillow is Chris lap from the corporate partnership team. And I’ve personally known Chris for several years. He’s a fantastic resource to listen to, and also to help agents take some of these Zillow insights to increase their overall real estate business. But let me tell you a little bit about Chris before we get started. So Chris lap has been a with Zillow for four years and serves as corporate partnership manager. In this role, Chris works with some of the largest and most strategic real estate brokerages around the country to drive partnership opportunities with Zillow. Chris has a doctorate degree in the field of communication, and has years of experience coaching agents and brokers nationwide to implement best practices and strategies for online lead conversion. Welcome to keeping it real, Chris, this is our first episode of insights with Zillow, thank you so much for joining us,

Chris Lapp 2:31DJ, it is an absolute privilege to be invited and join you all today and the listeners and I’ve loved listening to the keeping it real podcast. So yeah, absolute pleasure to be here with you today. We’re excited.

D.J. Paris 2:44Well, I have to tell the listeners that this really has gone a few years in the making. So Chris is on the west coast. And Zillow has East Coast offices as well. And so several years ago, Zillow was kind enough to,