Hustle & Flow

In the second installment of our series on Fixed Fees, I'll be sharing your questions and feedback from Part I. How do we price our services, and is there a formula? What I share today on this topic is really going to push you to get creative and look at your services from a completely different perspective.

Things you will learn in this episode:

• How fixed fees are impacted by billable hour requirements
• The factors you want to consider when setting a fixed fee price
• Why there is no incentive to get better at what you do when billing by the hour
• The questions to ask yourself to determine what is really valuable about your services

LINKS:

http://www.heatherjoyhubbard.com/podcast/fixed-fees-part-i/

http://www.hourlybillingisnuts.com/ * Hourly Billing is Nuts by Jonathan Stark

Get full show notes and more information here: http://www.hustleandflowpodcast.com/79

Taking vacation is a lot of work when you are a lawyer, but do the pros outweigh the cons? The research I did in preparation for this episode was a huge wake-up call. Today we are going to talk about vacation, why we don't take it and how that impacts our mental and physical health.

Things you will learn in this episode:

• How a listener prepared for and took a vacation for the first time in 10 years after listening to Episode #13

• Fascinating stats about Americans and vacations – everything from how many people take them to how they help uncover crimes

• How failing to unplug and relax impacts our long-term mental and physical health

• Why I needed this pep talk and thought you might too…

LINKS:

http://www.heatherjoyhubbard.com/podcast/working-vacations/ *Episode 13

Get full show notes and more information here: http://www.hustleandflowpodcast.com/78

Today, I'm interviewing Nicole Abboud, a former lawyer and founder of Abboud Media. I've always considered Nicole is a bit of a trailblazer – someone who follows her heart, not the crowd. So, I'm asking her all kinds of questions about her journey as well as her expertise in content marketing to help lawyers build their brands and practices.

Things you will learn in this episode:

• How Nicole created a successful media company without any formal training or background in marketing or social media

• The story behind her two successful podcasts, The Gen Why Lawyer and Leaders Love Company

• Why every lawyer should be leveraging social media and video to grow their business

• How to build authentic relationships with potential clients online

• Her best tips on how to get started with online marketing

LINKS:

https://www.abboudmedia.com/

https://www.instagram.com/nic_abboud/

https://www.linkedin.com/in/nicoleabboud

https://twitter.com/nicoleabboud

http://www.genylawyer.com/

https://www.facebook.com/groups/esqory

Leaders Love Company Podcast: https://itunes.apple.com/us/podcast/leaders-love-company/id1312479159?mt=2

Get full show notes and more information here: http://www.hustleandflowpodcast.com/77

On today's episode we're talking about pricing - specifically fixed fee pricing. I've been getting a lot of questions about this topic and, I have to warn you, what I share today may take a bit of stretching your mind and putting aside past beliefs. But it could make a huge difference in your practice. Stay tuned for Fixed Fees – Part 2, coming next month!

Things you will learn in this episode:

• Where attorneys make the biggest mistake when it comes to setting fixed prices
• Whether or not to consider the labor and overhead costs when proposing a price
• How to calculate a fixed fee and why you should be considering the true value of your services to the client

• My own pricing strategies and how they've evolved the longer I am in business
• What you can learn from how web developers, photographers, and other professionals price their services

LINKS:

http://heatherjoyhubbard.com/businessdevelopment *Business Development Masterclass/Live Webinar July 12th & July 17th

Get full show notes and more information here: http://www.hustleandflowpodcast.com/76

Want to know what the Marketing Matrix is and how it can help you plan and prepare for your year? Today I'm going to walk you through it and give you and all the options that are available to you. In this episode, you'll hear how planning your marketing the right way will help you be realistic about the time and effort you can dedicate to these activities.

Things you will learn in this episode:

• Why attorneys tend to have a scattered approach to business development

• Who is your preferred client - and how to market to them

• Why you should be paying attention to what your potential clients are doing on social media

• Tips for having your web presence work for you

• What content platforms and strategies should be implemented into your marketing plan

• How you can use speaking engagements to connect with others and grow your business

• Ways to write from a marketing perspective and the in's and out's of email marketing

• My thoughts on spending money on SEO

• And much more!

LINKS:

http://www.heatherjoyhubbard.com/podcast/The-Rich-Is-in-the-Niche/ (#7)

http://www.heatherjoyhubbard.com/podcast/legal-sales-funnels/ (#20)

http://www.heatherjoyhubbard.com/podcast/public-relations-and-press-success-with-guest-jennifer-berson/ (#36)

http://www.heatherjoyhubbard.com/podcast/how-to-sell-without-being-salesy/ (#69)

https://awbfirm.com/podcast/ *Legal Road Map with Autumn Witt Boyd

Podcast Directory

http://www.legalmasterminds.com/

Get full show notes and more information here: http://www.hustleandflowpodcast.com/75

Do you believe work-life balance is possible? Is it something we should even aim to achieve? Today, I'm tackling some heavy topics and digging deeper than the surface-level discussion we usually have around work-life balance. From guilt to privilege and the pursuit of perfection, this episode will help you better explore what balance is all about.

Things you will learn in this episode:

• Why I don't believe true work-life balance exists and why it shouldn't be our goal anyway

• A look at guilt and privilege and how it impacts the work-life balance discussion

• What I think we're really searching for and why it's more important than so-called balance

• How our current culture and illusions of perfection are distorting our views of what a balanced life looks like

LINKS:

http://www.lifeandlawlive.com/

Get full show notes and more information here: http://www.hustleandflowpodcast.com/74

In today's video, I'm sharing about my experiences and letting you know how you can apply for one of my upcoming 4-month Masterminds.

Watch the video and then consider applying: www.LegalMasterminds.com.

If you're trying to navigate what to do next in your career or trying to decide whether or not to take advantage of a certain opportunity, this episode is for you.

Things you will learn in this episode:

• Why there is no such thing as a "right" decision

• The best way to approach this process so that you'll feel confident in your decision

• Why you'll need to take off your "lawyer hat" and what will happen if you don't

• By not making a decision, you are actually making a decision…

• What to do in order to make the best decision for you and your career

LINKS:

http://www.legalcareerclarity.com/ *Free 3-Part Video Series

http://www.heatherjoyhubbard.com/podcast/why-saying-yes-means-saying-no/ #8

http://www.heatherjoyhubbard.com/podcast/the-p-word/ #11

http://www.heatherjoyhubbard.com/podcast/when-to-change-jobs/ #18

http://m.kolbe.com/aindex

Get full show notes and more information here: http://www.hustleandflowpodcast.com/73

Today's episode is a special interview with Ally Lozano. Ally is an immigration lawyer based in Seattle, but she also gives back and helps other solo attorneys, especially women, through her work. In this episode, Ally shares about her struggles and what it took to build a successful practice. We're also talking about her new book, Be the CEO of Your Law Firm.

Things you will learn in this episode:

• Why Ally chose to go to law school and focus on immigration work
• How she made the realization that she needed to act like the CEO of her law firm, not just an associate
• The mindset shifts she made to turn her firm into a 7-figure business
• How figuring out your ideal client will help solidify your marketing plan (and business)
• What small, consistent changes can do for your business
• Why you need to be tracking your numbers and which metrics matter the most for business growth

LINKS:

http://allylozano.com/ *book available here

[email protected]

http://www.amigalawyers.com/

http://www.amigalawyers.com/events/2018-women-power-and-money

http://www.abogadaalexandra.com/en/

https://firrp.org/ *The Florence Project

Get full show notes and more information here: http://www.hustleandflowpodcast.com/72

Planning allows you to stay focused on what is most important to you so you can build the life and legal career that you want. In this episode, I break down my entire planning process for you.

Things you will learn in this episode:

• Why detailed planning without a clear understanding of the big picture is a recipe for exhaustion and burnout
• The importance of integrated planning, instead of compartmentalized planning, to be happy in both life and law
• Key questions you should always answer before getting started on any plan of action
• How to develop a plan that supports your long-term vision and short-term goals
• Why the habit of consistent action and alignment is critical if you truly want to achieve your dream life
• How to get a free preview of the Life & Law PlannerTM

LINKS:

www.lifeandlawplanner.com

www.lifeandlawlive.com

http://www.heatherjoyhubbard.com/podcast/how-to-take-back-your-day/ (#3)

http://www.heatherjoyhubbard.com/podcast/goal-mapping/ (#15)

http://www.heatherjoyhubbard.com/podcast/44-scheduling-secrets/

http://www.getitdonechallenge.com

The Life-Changing Magic of Tidying Up by Marie Kondo

Get full show notes and more information here: http://www.hustleandflowpodcast.com/71