Robin Sowden-Taylor added Hyrox to his gym and credits it with bringing in 30+ new clients and thousands in extra revenue.

In this episode of “Run a Profitable Gym,” host Mike Warkentin talks with Rob, owner of ION Strength & Conditioning in Wales, who opens up his books and shares the exact ROI he’s getting from Hyrox.

He breaks down what he’s paying, what he’s earning and how the program has improved lead generation and member retention—without changing his gym’s core identity.

Rob runs Hyrox classes alongside his existing strength-and-conditioning model, filling underused class times while generating additional revenue and community engagement from Hyrox events.

If you’re considering affiliation or looking for a new revenue stream, tune in to hear exactly what Hyrox delivered for ION Strength & Conditioning.

Links

Hyrox in a CrossFit Gym

Gym Owners United

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1:02 - ROI on Hyrox affiliation

6:13 - Rob’s pricing and retention

11:15 - Extra revenue from events

12:52 - Is it difficult to get started?

16:30 - Adding Hyrox to a CrossFit gym