Hari Singh, owner of CrossFit NYC, has found a unique way to add value for his members and grow his revenue: Hyrox training.

In this episode of “Run a Profitable Gym,” Mike Warkentin sits down with Hari as he shares how he successfully implemented Hyrox training at one of the world’s oldest CrossFit affiliates—earning himself a spot on Two-Brain's Top 10 leaderboard for revenue.

Hari explains how this additional revenue stream has differentiated his gym from the competition, filled dead hours and created more opportunities for client retention.

He also dives into the logistics: how to set up the program, determine pricing and market it to members and non-members.

If you’re looking for creative ways to maximize revenue, tune in to hear tips from a 20-year gym owner.

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00:50 - Create, develop & market

08:25 - CrossFit NYC's space

11:47 - CrossFit NYC program details

20:07 - Retention play for general members

25:02 - On-ramp at CrossFit NYC