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Twelve months ago, everything hinged on high-ticket.

I’d built my whole business on a handful of yeses - masterminds, one-to-ones, VIP days. And for years, it worked… until it didn’t.

In this episode, I’m walking you through the moment I realised something had to change. The experiment that started with a $7 PDF. The decision to stop chasing five-figure clients and start creating a business that sells daily, steadily, and without the emotional rollercoaster.

This isn’t about hating high-ticket. I still love deep coaching containers. But I’m done relying on them to carry my business. There’s a new model emerging - and it’s built on flow, creativity, and actual freedom.

• Grab Low Ticket Millions - my new coaching book for the ones ready to build a business that sells every day.
• Connect with me on Instagram here.