Episode Summary

In this week's episode, Jen dives into the realities of quitting your day job to pursue your dream of running your own floral business. Drawing from personal experiences and the stories of those she's coached, Jen discusses the importance of building a financial and strategic runway before making the leap. Learn about managing expectations, securing forecastable and recurring revenue, and the comprehensive approach to planning your transition from employee to entrepreneur in the floral industry.

What You'll Learn:

• The allure and challenges of starting your own business
• Real-life experiences of transitioning from a job to entrepreneurship
• Strategies for building a runway before quitting your day job
• Forecastable and recurring revenue sources for new floral businesses
• The importance of planning and research in making a non-emotion based decision
• Practical tips for managing finances, including savings from home-based operations
• Introduction to Florist Foundations Course – a comprehensive guide to starting and running a successful floral business

Episode Highlights:

• [00:45] - The dream vs. the reality of owning your business
• [03:20] - Jen's personal journey from cubicle to CEO
• [07:15] - The concept of building a financial runway
• [12:30] - Exploring sources of forecastable and recurring revenue
• [15:58] -  Understanding Business Expenses and Deductions
• [18:50] - Balancing your current job with building your floral business
• [20:23]  - Building Stability and Avoiding Rash Decisions
• [20:40] - The non-monetary benefits of entrepreneurship
• [21:01] - Detailed advice on preparing for the business expenses
• [21:56] - Announcing the Florist Foundations Course

Resources Mentioned:

• Florist Starter Kit: A comprehensive toolkit for aspiring florists available at thefloralhustle.com/starterkit
• Social Media Audit Guide: Ensure your social media efforts are on the right track. thefloralhustle.com/social
• Pricing for Profit: A guide to correctly pricing your floral services. thefloralhustle.com/pricing
• Florist Foundations Course: A 12-week comprehensive program covering all aspects of starting and running a successful floral business.  https://thefloralhustle.myflodesk.com/foundations