In this game-changing episode, bestselling author Lisa McLeod reveals why the sales strategies you were taught are keeping you broke, stressed, and replaceable. Forget "closing the deal" — Lisa shows you how the world’s top salespeople drive higher revenue, bigger margins, and deeper loyalty by selling with noble purpose. You’ll learn how to de-commoditize your business, take control of the negotiation, and rewire your mindset to win deals that feel good — and actually stick. Whether you're in sales, leadership, or negotiation, this conversation will flip your strategy and your confidence on its head.