No successful agency or person can be successful without a great team behind them. However, keeping your team motivated is not easy. If not done right it will often take so much of YOUR time and attention to keep performance high.

In this week’s episode of Ignite Your Estate Agency Sam educates us about leadership, detailing the role YOU must fulfil as a business owner or leader to motivate and manage your team the right way.

Be sure to listen to this full episode as Sam shares several working strategies which have been proven successful and implemented within AshdownJones.

Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift

Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ Most of the lack of motivation in team members is due to either feeling undervalued/under-appreciated, having no wins or no clarity what their actual role is.

➡️ Every individual feels more motivated when their role is part of their “competence zone”

➡️ A great way of demonstrating appreciation for your team members is by giving them TIME. Especially training them and giving feedback.

Some great moments:

✅ “Some people need to be validated and appreciated more than others”

✅ “If we don’t tell them that, then we are not helping them to help themselves”

✅ “Having a different environment can really really have somebody to get a different spin on it!”

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

Attracting quality people to join your team is one of the biggest challenges! What do you need to look for in a person to be a good fit? and what is the most effective way to do this?

In this week’s episode of Ignite Your Estate Agency Sam interviews our newest team members: Victoria and Claire, they share their perspectives on why they feel our unique approach is much more effective than any other company they've approached before.

Sam takes us through all the details of the recruiting process so YOU can adopt these strategies to fit into YOUR company, easily screening for the best candidates and build your own great team.

Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift

Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk & www.fire-wave.co.uk/ajmm

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events 

Any burning questions about recruitment shoot Sam an email - [email protected]

Some key takeaways:

➡️ Previous career experience is important - how people carry themselves and interact with others is a determining factor when testing new applicants. Group interviews are a good way of putting that interaction to the test.

➡️ Be aware of the different life situations each individual team member is going through to better treat them accordingly inside the company.

➡️ Make sure new members feel welcome inside the team, that they get to meet and know all their teammates and share a bit about themselves to really help them fit.

Some great moments:

✅ “So we didn’t Catfish you?” “No, absolutely not!”

✅ “There was a questionnaire and it was… TRICKY”

✅ “If we’re not a really good fit as people, then it doesn’t really matter about professional accomplishment”

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

Sam is back to give us important lessons on lead generation and customer acquisition for your agency!

Figure out how YOU should evaluate which YOUR most effective marketing strategy is and what will give you the best ROI in the form of customers and leads. Discover why the businesses that spend the most money acquiring customers are usually the most successful. In this episode you’ll learn how to build a robust growth strategy for your agency as Sam shares her insights on the powerful ‘Home truths’.

Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift

Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ The US agencies have the option of buying valuation leads directly; In the UK we don’t have that option, so we must invest more into our marketing.

➡️ It is crucial to determine what was the last thing that made a customer call or contact your agency as that will tell you what the trigger point was and which marketing strategies are bringing you the most results.

Some great moments:

✅ “At least 80% of the estate agents that I talk to cite ‘word of mouth’ or ‘recommendation’ or ‘referrals and reputation’ as their prime resource for new business”

✅ “If you don’t pay for customer acquisition then you don’t have a real business”

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

What are the best practices to be in the business of having a “world-class” agency?

*The 8th of our NEW Industry expert series, where we talk to leading industry experts and influencers!*

In this week’s episode of Ignite Your Estate Agency Phil interviews our one and only Sam Ashdown!

Sam shares with us the most important quality a world-class estate agent MUST have. You will hear the lessons Sam picked up throughout the different stages of her journey; before and after founding AshdownJones.

Stay tuned for some entertaining and valuable stories especially from the beginning of her partnership with Phil!

Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift

Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk 

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events 

Check out Claire Jarrett’s Rapid Google Ads Success: And how to achieve it in 7 Simple

Some key takeaways:

➡️ A world-class estate agent needs to CARE

➡️ People tend to like new and shiny things

➡️ Offering services with different options and tier prices could sometimes backfire by lowering the quality of your service and reputation.

Some great moments:

✅ “You need to care about the client, you also need to care about the reputation of the agency… So it’s both about CARING”

✅ “I believe that in most businesses, if you are a marketer first and then a skilled person at that business second you are more likely to succeed”

✅ “The first challenge actually was: How on earth do I get to Sam’s House?!”

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

What are the best practices to be in the business of having a “world-class” agency?

*The 7th of our NEW Industry expert series, where we talk to leading industry experts and influencers!*

In this week’s episode of Ignite Your Estate Agency Phil interviews the “King of Estate Agency content” Jerry Lyons.

Jerry walks us through the mindset that makes YOU a world-class estate agency vs an agent. Discover what attracts and builds audiences, knowing what to focus on when creating content for your marketing.

Find out the 3 most important things YOU should do if you start your own agency today.

Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift

Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.fire-wave.co.uk/ajmm

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.

Check out Jerry’s Estate Agent Content Club: https://estateagentcontent.co.uk/

Some key takeaways:

➡️ A world-class estate agency is determined by their culture and values.

➡️ To have and communicate a clear purpose as a business or agency is another world-class characteristic.

➡️ Content marketing is about putting something out there that solves problems for your audience.

Some great moments:

✅ “There is a shortage in the Estate agency world… They can’t get enough good candidates”

✅ “Just position yourself as being helpful and interesting to your audience”

✅ “If someone cares, they will share!”

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

What are the best practices to be in the business of having a “world-class” agency?

*The 6th of our NEW Industry expert series, where we talk to leading industry experts and influencers!*

In this week’s episode of Ignite Your Estate Agency Phil Interviews Estate agent consultant and high performance coach Stephen J Brown. Stephen shares one of the most effective negotiation tactics. Something that could effectively save your clients £1000s and justify why YOU should be charging higher fees! Listen in to discover what should be actioning daily so that YOU become world-class!

Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift

Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.fire-wave.co.uk/ajmm

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.

Stephen’s webpage: https://www.sjbconsultancy.co.uk/

Some key takeaways:

➡️ CONSISTENCY

➡️ Having a “Stay in touch” policy is a great way of creating good relationships with your clients and leads to being recommended to other potential new clients.

➡️ Dedicating time to helping your community with your business gets you exposure and helps you earn people’s trust.

Some great moments:

✅ “All the world-class agents are dedicating 2 hours to creating opportunities each week”

✅ “When you talk to people, let people know what you do”

✅ “Professionals practice before they play”

✅ “You trust going to your dentist, you trust going to your doctor…You should be able to trust your estate agent as well”

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

What are the best practices to be in the business of having a “world-class” agency?

*The 5th of our NEW Industry expert series, where we talk to leading industry experts and influencers!*

In this week’s episode of Ignite Your Estate Agency Phil Interviews the Distinguished  Sales and Lettings CEO John Paul. John shares all the important details of how he manages his teams, recruitment and instils the empowering mentality that enables his agency to thrive… Learn how YOU could build multiple agency branches by tuning into this episode! 

Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift

Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.fire-wave.co.uk/ajmm

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.

John’s Book: https://www.amazon.co.uk/Stress-Success-successful-business-operates/dp/1781332479

The Agency Roadmap: https://theagencyroadmap.co.uk/ & https://www.amazon.co.uk/Agency-Roadmap-successful-profitable-predictability/dp/1781333580  

Some key takeaways:

➡️ Be the BEST you can be in everything you do.

➡️ When executing a business plan it is better to evaluate its turnover at the end of the year and monitor/maintain monthly.

➡️ The best way to develop a team is to understand each of their individual weaknesses and so you can help them overcome these and raise the standards of what their best is.

Some great moments:

✅ “I’m making you oodles of cash to open your third branch… You can go on the 20 holidays you have, what are you complaining for?!”

✅ “In fact my kids are the first generation from my family that’s not been down the pit”

✅ “It doesn’t matter how good you are and how bad I am, we still have the same skill”

✅ “You need the best team you can possibly afford and attract’”

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

What are the best practices for having a “world-class” agency?

*The 4th of our NEW Industry expert series, we talk to leading industry experts and influencers!*

In this week’s episode of Ignite Your Estate Agency Phil Interviews the well respected Perry Power the “Power Agent”. Perry shares with us what it takes to be a great estate agent. YOU will learn the key mindset shifts of employed vs self-employed agents, giving you the true go-getter perspective. 

Listen to the full episode to know the powerful practices Perry uses that could positively impact your agency.

Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift

Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.fire-wave.co.uk/ajmm

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.

Perry’s Site: https://www.perrypower.co.uk/

Some key takeaways:

➡️ COMMITMENT!

➡️ Evaluate if the sales you’ve made as an Estate Agent were generated mostly by yourself or by your brand and build a network of agents before committing to become a self-employed agent.

➡️ Automating your processes can help simplify and free up the workload for your team.

Some great moments:

✅ “No one’s a secret pill, YOU are the secret pill”

✅ “In any industry, let alone the market we will be going into… If you ain’t got the hustle. STAY EMPLOYED”

✅ “...And I said to him: ‘what do you call your terms of business?’ and he goes like “well ‘terms of business’. And I said ‘STOP CALLING IT THAT’”

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

What makes a “world-class” estate agent?

*The 3rd of our NEW Industry expert series, where we talk to leading industry experts and influencers!*

In this week’s episode of Ignite Your Estate Agency Phil Interviews the talented Chris Watkin one of UK’s greatest Lettings and Estate Agency Growth Specialists and shares the truth about what the function of an estate agent really is, (which is far from just selling homes). He  also walks us through what characterises winning individuals and agencies in our industry.

Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift

Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.fire-wave.co.uk/ajmm

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.

Chris’ Site: http://www.christopherwatkin.co.uk/

Some key takeaways:

➡️ The ability to take/accept REJECTION.

➡️ When looking for anything, people are actually looking at how much their own worth is, and so your content should aim at answering that question.

➡️ Usually the best people for a business are the ones that are both “system people'' and “people people”.

Some great moments:

✅ “Ok well let's be honest… Most of us kind of FELL into being estate agents. No one actually sets out to be an estate agent, do they?”

✅ “Humans are designed to remember STORIES”

✅ “The winners in this game of life are the ones that work hard and also play the long game”

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

What are the best practices to have a “world-class” agency?

*The 2nd of our NEW Industry expert series, where we talk to leading industry experts and influencers!*

In this week’s episode of Ignite Your Estate Agency Phil talks to estate agent and entrepreneur Sean Newman, Owner of Newman Property Experts. Sean shares his legendary experience on what makes a good and “world-class” estate agent: The power of being a real person when dealing with clients and takes us through his health habits as a top performing agent.

Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift

Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.fire-wave.co.uk/ajmm

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.

Link to the upcoming webinar on August 9th: www.fire-wave.co.uk/doubleyourfee

Lifespan David Sinclairs’s Podcast: https://podcasts.apple.com/us/podcast/lifespan-with-dr-david-sinclair/id1601709306

Some key takeaways:

➡️ Being an authentic and genuine person (yourself) instead of trying to put up the front of what most agents do is such an important role when earning your client’s trust.

➡️ Most of what you communicate is non-verbal. Your tone, gestures, how you address and treat people and the impression you give through how you dress.

➡️ The 3 main aspects to look for in having great health as a business owner are: Sleep, Nutrition (careful of what you put in your body) and movement (taking the time to do physical activity).

Some great moments:

✅ “I went to the viewing in this black t-shirt and jeans… And my flip-flops on and I met my colleague there…”

✅ “It’s not about who is #1. It’s about who’s got the most money in the bank by the end of the month”

✅ “#1 priority for me is my health”

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events