“Ideas don't arrive with a bang. There is no parade. The big thing never screams that it's a big thing. The big thing actually at first looks quite small, but if your life is filled with constant noise, constant chatter, and you're not making room to listen to yourself, you won't be able to hear that subtle whisper, when it arrives. Most people say, oh, my, my best ideas come to me in the shower, it's surprising. If you think about it though, it's not surprising at all because it's like one of the few moments of your day when you're by yourself and you're not getting bombarded by these high decibel sirens for attention in the form of notifications and emails and text messages and phone calls and this and that. You're in this solitary environment where you're letting your mind wander and it's just you and your thoughts and all of these built up whispers then begin to emerge to the surface, but we just don't stay with that long enough to really lean into those ideas, but imagine, you know, the types of ideas you might be able to generate if you can replicate those shower like conditions throughout the day so that you do hear those subtle whispers when they come up.”

So says Ozan Varol, a recovering law professor and former rocket scientist who has spent the last decade or so analyzing the way we think, create, and ideate. In 2020, he wrote Think Like a Rocket Scientist, which explores the way we problem solve—it’s full of fascinating stories and case studies. And he’s now out with his next book, Awaken Your Inner Genius: Escape Conformity, Ignite Creativity, and Become Extraordinary, which offers a continuation of the theme: How do we come up with new ideas and novel solutions, without falling into the trap of doing what everyone else is doing. Ozan is a wonderful narrator and guide, offering hundreds of anecdotes of people—in every conceivable sphere of life—who are doing things differently, and creating change in the process. The best part? Most of his advice is simple and easy to implement, a small shift in how we move throughout our days. 

MORE FROM OZAN VAROL:

Think Like a Rocket Scientist: Simple Strategies You Can Use to Make Giant Leaps in Work and Life

Awaken Your Inner Genius: Escape Conformity, Ignite Creativity, and Become Extraordinary

Ozan Varol’s Website

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