Everyone's losing their minds over AI. Some hail it as the greatest thing since sliced bread. Others warn it's going to kill authenticity. Meanwhile, sales and followers are swinging wildly all around us. I got caught in the swirl myself. After a tough year—divorce, stalled launches, ghosted inboxes—I realized I'd lost sight of why I'm here: to teach communication that heals, connects, and transforms. Today on the podcast, I'm breaking down the three camps in the AI craze and why the sweet spot isn't utopia or panic—it's treating AI as the ultimate amplifier for your true voice. Listen in and discover: • The 3 AI camps shaking up the course world—and which one drives real results • Why your essence and heart can't be replaced (and how to weave them into your prompts) • How AI can finally bridge the gap between your teaching and your students' breakthroughs • The single change you must make when sales sputter from shortcut chasing • My blueprint for using AI to magnify your impact, not replace you If you're done with the hype cycle and ready to use AI as a tool to magnify what makes you unique, this episode is for you. Tune in now and learn how to thrive in the wild, wild west of AI. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

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