Impact Farming

Every Family's Business challenges the idea that successful family businesses must keep family issues and business issues separate. Tom believes this separation is impossible and that most family businesses are set up from the beginning to fail because they attempt it. Tom offers a compelling argument for why families should be clear about when they will sell the business and to whom. Families that are upfront and realistic about their goals for transitioning ownership of the company can avoid family conflict. In this episode, Tracy and Tom chat about:

• Tom shares his personal and professional experience in the family business arena and why he is so passionate about the subject. His family has an incredible story of how three generations have founded, operated, and sold their private and publicly traded companies for a combined value exceeding $100 million.
• We chat about how business owners and farmers look at their family farm incorrectly. We tend to look at it as our legacy or "our baby" when it should be viewed as a vehicle to create and transfer wealth to the next generation.
• We chat about how mindlessly passing the farm down from generation to generation plays into the shirt sleeves to shirt sleeves phenomena. Multi-generation farms generate a lot of pride and place a lot of pressure on farm children. Often farm children are pressured into staying on the farm when they would rather be doing anything else.

Love the farm and want to stay? Tom has a unique standpoint on transferring the farm to the next generation and how it should be done. Tune in to find out more.

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Make sure to grab a copy of Tom's book today http://vlt.me/.2zce7

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Enter to win your copy. Sign up to become an Impact Farming Insider. Why? First off, you will be the first to receive notifications about new episodes. Secondly, our Insiders are automatically entered to win all contests and giveaways. For the fall books series we are really stepping it up and we will be giving away copies of books from every author that we interview.

ENTER HERE TO WIN A COPY https://www.farmmarketer.com/impact_farming_show/sign-up

In this week's episode, we speak to Elaine about her book, "Farming's In-Law Factor." What is the one thing that every farm family wants? It is simple; everyone wants harmony; however, it is not always the reality that we see on many farms. Unresolved in-law tensions can create chaos and split the farm. Elaine says that it is time to take the bull by the horns and solve the people conflicts on your farm. Are you a daughter in-law, mother in-law, father in-law or son in-law? If so, you will not want to miss this episode. I promise you. In this episode, Tracy and Elaine chat about:

• Elaine has spent the last forty years as a certified Farm Family Coach. Over those years, she has been coaching families through transition, conflict, and some of the hardest things in life. Throughout each of her experiences, she has been striving to help farm families to create more harmony.
• Tracy asks Elaine, "Why this book?" Hint….there is a lot of conflict with daughter-in-laws. She has sat at many farm tables and learned many lessons from these conversations. The wisdom gained has been included in the pages of this book.
• Not a daughter in-law? Not a problem. This book has been written for the whole farm family, and there is a section for every role on the farm. The book is packed with helpful hints on what the daughter-in-law, mother-in-law, father-in-law, and son-in-law need in order to be successful in their relationships and on the farm.
• Tracy and Elaine explore some of her favorite lessons from the book.
• This book has changed so many lives, and she shares just a few of the fantastic feedback that she has received from readers, including #iamthebrownegg. Your book saved my life. Chapter 10 helped us to decide to move on because things are never going to change and much more.
• In true Elaine style, there is a tool kit in Chapter 9 that you can use to immediately find out what is working and what is not working for your farm business partners, who also happen to be family.
• Finally, Elaine shares her mission in writing this book and what she would like readers to take away.

You are not along in muddling through the people issues that threaten to undermine your hard work and family business. Elaine's book is the tool you need today to help you get more harmony on your farm.

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Make sure to grab a copy of Elaine's book today http://clforward.com/.2zc76

or

Enter to win your copy. Sign up to become an Impact Farming Insider. Why? First off, you will be the first to receive notifications about new episodes. Secondly, our Insiders are automatically entered to win all contests and giveaways. For the fall books series we are really stepping it up and we will be giving away copies of books from every author that we interview.

ENTER HERE TO WIN A COPY https://www.farmmarketer.com/impact_farming_show/sign-up

Darci Lang is an inspirational speaker, an award-winning entrepreneur, Canadian Association of Professional Speakers Hall of Fame recipient, a best-selling author, a wife, and a mom, and author of several books.

At a time when it's so easy to focus on all the negative happening in the World, we are thrilled to have Darci joining us to speak about her book and the tools that she offers her audience through her body of work.

In this episode, Tracy and Darci chat about:

• Her background and why she wrote her book "Focus on the 90%," and its sequel.
• She tells us about the book and how "Focus on the 90%" is a message about how our daily choices and perspectives can change our circumstances by focusing on the good in our lives.
• She walks us through the three areas in life and how we can apply the 90% rule. She shares real-life examples of how you can use this life-changing philosophy in your life.
• We chat about how two people can be in near-identical situations; however, both have a different outlook and attitude on their life's situation. Darci and Tracy delve into why that is.
• Darci shares her favorite lessons and implementation ideas from the book and how they have impacted her life.

Designed as "one simple tool to change the way you view your life," Focus on the 90% is a message about how our daily choices and perspectives can change our circumstances by focusing on the good in our lives.

In the words of one reader… "Great book, more people should read it. It helps you think about what is really important in your life and what you need to disregard."

Are you looking to live your best life? If so, you can pick up a copy of Darci's book here http://btfollow.com/.2zbzd

We will also be giving out several sets of Darci's books, so make sure to sign up now to become an Impact Insider, and you will be automatically entered in show contests. https://www.farmmarketer.com/impact_farming_show/sign-up

Many struggling farmers are quick to blame government interference, low prices, uncooperative lenders, foreign subsidies or greedy and indiscreet neighbors for all their problems. Much of the blame in their failure to achieve full potential rests with their management system and practices. In fact, improved performance, teamwork, and quality of life is easily attainable if one develops a clear vision of how to incorporate improved management practices and invest in the effort to change.

Dick and Tracy discuss this loaded topic, Dick's passion for helping farmers succeed, and why he created the guidebook. In this episode,

• Dick shares his background, and the experience gleaned from delivering over 30 years of his seminars on "Managing Business Relationships and Transitions on Family Farms." • Tracy asks Dick to share more about his guidebook, who it is meant for, and what subject materials are covers. Spoiler alert…it covers so many topics including; farm culture, planning, job description templates, compensation summaries, how to create farm procedures, communication, management systems, building effective farm relationships, and so much more. It is an operating manual for developing an effective farm business. (As we all know, effectively run companies make more money and have happier team members) • Why a guidebook? He confides his frustration on how countless books, media articles, and speakers help raise awareness regarding problems related to family farms; however, his goal in developing the guidebook is not to simply discuss issues but to equip family farm businesses to implement solutions. • Every farmer knows that time is money, so, Tracy asks the million-dollar question on every skeptical farmer's mind when it comes to implementing farm business practices…."How will this improve my farming operation?" "What is the return that I will see from learning and implementing tried, tested, and true farm management systems?"

Are you trying to improve your farm business management?

Are you looking for a ready to go toolkit that will offer commercial-sized family farm businesses with proven strategies for managing people, promoting teamwork, and assuring successful transition of the farm?

Transition planning on the horizon? If so, you will not want to miss this week's episode.

You can purchase the guidebook by visiting their website - http://click2go.me/.2zbp9

We will also be giving out a guidebook to one lucky listener, so SIGN UP now to become an Impact Insider, and you will automatically be entered in show contests. https://www.farmmarketer.com/impact_farming_show/sign-up

Thank You to our Show Sponsor: Smart Nutrition™ http://btfollow.com/.2zbpa Boost your soil's performance with new Smart Nutrition MAP+MST.

Food has become a battleground where marketing labels and misinformation is used to bully and demonize people around their eating choices. Michele asks, "What if you could stop stressing about what other people think and make eating decisions based on your standards?" Her book offers an eye-opening look at the misrepresentation of food. It sheds light on bogus nutrition and environmental claims to help you recognize bullies and defend your food choices.

In today's show, Tracy and Michele discuss precisely that. They discuss how food has become a battleground, and they explore several compelling and hot topics around food bullying. In this episode,

• Michele shares her background and why she is so passionate about the food conversation. • She shares her why behind writing this book and reveals the concept of bull speak to our audience. • Tracy asks Michele about the significant players and victims of food bullying. The discuss the hierarchy of food needs and the motivators behind food bullying. • Michele encourages each one of us to build our own food story and set our own food standards. Never heard of food standards before? We have you covered. Michele explains the four areas laid out in the book, and she shares her food standards to get the audience thinking. • Michele explains the neuromarketing tactics used to generate $5.75 trillion in food sales. • Last but not least, Tracy asks Michele how farmers can stand up to food bullies and make a difference.

Are you fed up with all the food bullying and false labeling and marketing that happens in our food system?

If so, you will not want to miss Tracy's conversation with Michele.

If this conversation is one that you are extra passionate about, we encourage you to purchase Michele's book. It gives words to many of the thoughts, feelings, and frustration that many farmers are currently feeling with this ever-increasing food bullying culture.

You can purchase her book by visiting her website http://click2go.me/.2zbfw

We will also be giving out a few copies of Michele's book this month, so sign up now to become an Impact Insider, and you will automatically be entered in show contests. https://www.farmmarketer.com/impact_farming_show/sign-up

Thank You to our Show Sponsor: Proven® Seed http://trkit.win/.2zbfz

For the launch of Season Three, we are excited to be launching our first-ever Impact Farming Book Series. In this series, we will be shining a spotlight on noteworthy North American authors that have written books to IMPACT the lives and businesses of farmers. We hope you enjoy the series starting with today's premiere episode.

In this week's episode, "Holy Crap! I Married a Farmer," we are speaking to Jolene Brown about her book aptly titled "Holy Crap! I Married a Farmer." This is our first book featured in our Impact Farming book series.

Many of us know Jolene from her work as a family business consultant and speaker. She's helped hundreds of farm and ranch families fix, grow or transition their business. Her keen insight, tested management and leadership tools, and result-centered approach has her known as "The Dr. Phil of Agriculture."

But today, we're going to explore another passion of Jolene's, celebrating the Women of Agriculture through her book "Holy Crap I Married a Farmer."

In this episode,

• Jolene discusses her journey and her "why" behind writing the book.
• She shares some of the lessons and humorous antidotes shared within the pages.
• Jolene shares the feedback that she has received from readers and some of the heart warming and heart-stopping stories that she has heard from women that have been impacted by the book and sense of community that it has fostered.
• Tracy and Jolene transition the conversation from light-hearted farm bloopers to a more severe note where Jolene shares her deep concern for women in agriculture. Please tune in to hear why now more than ever, Jolene is encouraging women to find "neighbors" and check in on them.

Did you marry a farmer? If so, you will not want to miss this episode.

Want to learn more about Jolene's book and order your very own copy? If so, please visit https://jolenebrown.com/shop/

In celebration of The Impact Farming Show's 2nd Anniversary, we are counting down and rebroadcasting the TOP 4 episodes from season two. This week we are excited to bring you the highest listened to and watched episode, with over 23,000 views/podcast downloads, our 1st place episode is none other than "Telling Your Farm's Story" w/ Zach Johnson, The Millennial Farmer. This episode was originally aired on February 26, 2020. Our audience loved this episode when we first aired it, and we know you will love it again today. Sit back, put your earbuds in and prepare to be informed in an entertaining way, either for the first time, or all over again.

In this week's episode, Tracy speaks with Zach Johnson The MN Millennial Farmer about "Telling Your Farm's Story."

Known to his 300,000+ followers on YouTube as the "Millennial Farmer," Zach is a 5th-generation farmer who's spent his life growing, working, and learning on his family's farm. Join Tracy and Zach as they speak about all things farming and agvocating. They chat about #Harvest19, flat corn and then really dive into agvocating, and why he decided to start his YouTube channel.

In traditional Zach style, you will be entertained, informed, and encouraged as Zach shares that contrary to our current beliefs, consumers do trust farmers. They trust us, and they want to hear our farm's story so that they can better understand what we do and why we do it.

Don't miss this great episode.

In celebration of The Impact Farming Show's 2nd Anniversary, we are counting down and rebroadcasting the TOP 4 episodes from season two. This week we are excited to bring you the 2nd highest listened to and watched episode, which was "A New Frontier For Grain Marketing" w/Mike Witkowicz This episode was originally aired on January 1, 2020, marking this as our first episode of the New Year! Little did we all know what 2020 was about to bring us. A year of uncertainty... a Worldwide pandemic and global closures. Now more than ever, we need to hear Mike's message about proactively marketing our grain for maximum profit.

................................................ In today's episode, we speak to Mike from the Ag Exchange Group about "A New Frontier For Grain Marketing."

As farmers, we focus a lot of time and money on producing better crops to increase our yields. Rightfully so, as better crops and increased yields, tend to lead to increased farm revenues. This is every farmer's end goal, isn't it? Mike joins us today to share his thoughts on how farmers can maximize their crop production revenues. He believes that we are entering a new frontier for grain marketing and that by focusing on the marketing of our production, we are entering into what he calls the blue ocean strategy. This is where their online grain marketplace, CXN360, comes in. Short for Commodity eXchange Network, CXN360 connects sellers with buyers. The goal of their platform is to give farmers more connections to buyers, which means more choice, more control, and ideally more revenue. Mike posed the question, "In an increasingly competitive marketplace, where farmers are incredibly busy, how do you efficiently and effectively reach new buyers?

Join us as Tracy and Mike chat about the history of grain marketing, how producers are currently marketing their production, and buckle your seat belts as we take a deep dive into what Mike believes is the new frontier for grain marketing.

Did you enjoy the episode? Let us know what you think. Please leave us a message in the comments or email us at [email protected]. We would love to hear from you!

In celebration of The Impact Farming Show's 2nd Anniversary, we are counting down and rebroadcasting the TOP 4 episodes from season two. This week we are excited to bring you the 3rd highest listened to and watched episode, which was "Is Stress Really A Choice" our conversation with Louise Sanders. This episode was originally aired on December 11, 2019, at a time when so many farmers were struggling both financially and emotionally. A tough year of harvest put a huge strain on the mental health of a lot of farmers.

Louise is a speaker, a trainer, and a stress consultant with The Stress Experts, a business that she created to help people conquer stress. As we all know, 2019 has been a tremendously tough farming year for many farmers, causing a lot of...you guessed it...stress. Our goal here on The Impact Farming Show is to bring our audience the people and ideas that will IMPACT their farming operation, and we could not think of a more impactful topic than stress. I think most farmers can agree that farming is stressful. Not only are there seasonal periods of intense stress levels, but farmers also tend to face year around stressors, including; weather, pests/disease concerns, market fluctuations, politics, policy changes, and activism. We can then move into a whole host of financial management related matters, including cash flow, interest rates, and so on.

If you have ever found yourself feeling stressed, you will not want to miss this episode where Tracy and Louise explore what stress is, what causes stress, and how we can "simply" choose not to become stressed. Everything that you thought you knew about stress might just be tossed out the combine window in this episode. Intrigued? Don't miss this timely and important interview.

In celebration of The Impact Farming Show's 2nd Anniversary, we are counting down and rebroadcasting the TOP 4 episodes from season two. This week we are excited to bring you the 4th highest listened to and watched episode, which was "Grain Marketing in Uncertain Times" w/Dave Reimann. This 3 part episode was originally aired on March 18, 2019. This was only a few days after WHO (World Health Organization) declared COVID-19 as a World-wide pandemic. Shortly after this episode aired, the world went into lock-down and uncertain times lay ahead.

Part #3 – The Power of an Advisor Here is what you'll learn in this segment:

• Learning the basics of grain marketing takes time and energy. Cargill answered this need with MarketSense, a customizable program dedicated to helping farmers succeed at grain marketing. Hear Dave share more about why Cargill launched the program and the mission it aims to serve.
• They review some of the most common marketing terms.
• Dave wraps this segment up with some poignant words of wisdom for farmers in respect to marketing their grain. Don't miss this sage advice.

Don't forget to watch part #1 - "Grain Marketing in Uncertain Times" and part #2 - "Overcoming Fear to Make Better Decisions.