Imperfect Action

If you're not launching, then you still need to be selling. Live launching is a way to get things done in a relatively short time frame so that you can have some time and space instead of the constant sell. In today's episode, I'm sharing how live launching has created so much more freedom and ease in my business compared to when I was doing 1:1 client work.

- What live launching really means for you, your business, your sales and your audience.
- How live launching can help you to create more freedom in your business structure.
- The consequences of NOT live launching your offer/s.


SHOW LINKS:
- To join the Launch Magic waitlist DM me "magic" on Instagram stephtaylor.co
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

So many people launch their offer the first time, are underwhelmed by the response, and then declare that it's a failed launch and give up. Sound familiar? In today's episode, I'm sharing how you can learn so much from any launch that you do, regardless of the outcome.

- How launching your offer as a "once-off" probably means you're missing out.
- Why taking time to slightly tweak or pivot your launch can set you up for a better launch next time.
- How using a repeatable launch framework will help you to launch more effectively and efficiently.
- What to do when a launch "flops" and does not go to plan.


SHOW LINKS:
- To join the Launch Magic waitlist DM me "magic" on Instagram stephtaylor.co
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Today's online world is saturated. It's swarming with business owners wanting to be seen AND people who are ready to consume content. But how do you get your message in front of the right people at the right time? In today's episode, I share exactly how to do this—by getting crystal clear on your messaging so that you can stand out online.

- Why knowing your ideal client is just as important as knowing who is NOT your ideal client.
- How understanding what's really going on in your ideal client's life will help you to tailor your message directly to them and hit them where they're at.
- Why getting crystal clear on your ideal client's problems means understanding it in their words, rather than trying to understand it from your position as the expert.
- The questions to ask yourself to really hone in on both the solution that you offer and the transformation that it provides.


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

The content you share both during cart open AND in the 60-90 days leading up to it has the power to make or break your launch. This is what I call the Magician's Gap: The gap between where someone is today and where they need to be to buy your offer. In today's episode, I suggest 3 different types of content for you to use (and those to avoid) to make more sales in your next launch.

- Why building hype and excitement around your launch will NOT sell your offer (nobody will ever be as excited as you are!).
- How educating your audience on what they need to know about their problem (or the solution your offer delivers) is actually preparing them to buy from you.
- The types of content that WON'T help you sell more (hint: this includes talking non-stop about your offer and counting down the days).
- The benefits of creating a strategically-aligned lead magnet to attract the RIGHT people to your offer.
- Why addressing common questions or hesitations in your content will help your audience move closer to buying your offer.


SHOW LINKS:
- To join the Launch Magic waitlist DM me "magic" on Instagram stephtaylor.co
- FREE 5-part email series—5 simple tweaks to accelerate your launch profits—DM me "tweaks" on Instagram stephtaylor.co
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Today I am coaching Kim Fischer who is the CEO and founder of 13 Emeralds marketing agency where she helps businesses grow and scale by utilising SEO and SEM strategies. Kim's challenge is with finding the middle ground in her audience—between those who are looking for 1:1 agency services and those who are just there for the free advice. So today we're focusing on understanding your audience's priorities and how to meet them where they are at.

In this episode we chat about:
- How the content you're sharing may be holding your audience back.
- The disadvantage of "how to" content and the overwhelm this can create.
- Why understanding whether your client is "problem aware" or "solution aware" will help you to directly address the barriers (and gaps) to entry.
- The ongoing importance of creating and promoting the "framework" in the 60-90 days leading to cart open.
- How befriending the potential evolution of AI technology will help you to meet it (and capitalise on it) head on.


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

It's easy to get caught up thinking that your business needs to grow B-I-G into some giant empire. But is that what you really want? The thing about huge business growth is that it comes with a whole lot more responsibility. In today's episode, I'm sharing more about my journey as my business grew and why it's totally okay to be happy with where your business is at right now.

- Why growing your business means you will have a lot more responsibility (and how that may show up for you).
- How business growth also means stepping up and into your personal growth too.
- Why building your business around someone else's (Instagram) vision may land you in a place you don't even enjoy.
- Why doing more is not always the solution, especially if you're already an overachiever.
- When you don't stop to recognise what you have achieved because you're already looking ahead to what's next.

SHOW LINKS:
- FREE Escape the Messy Middle Workbook: https://stephtaylor.co/escape-the-messy-middle or DM me "EMM" on Instagram stephtaylor.co
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Having a membership as part of your offer suite is a trendy topic right now, and they're popping up everywhere. Memberships CAN be incredibly successful IF they're executed well. But mine wasn't, and so I ended up closing it down after a few months. In today's episode, I answer a question from a listener who is planning to create an online course that funnels into a membership and asked me about why my membership didn't work.

- Why closing down my membership was the best decision for my business.
- Why creating a membership is not always the best way to share your message.
- How creating too much content can become overwhelming for your members (and does NOT always mean more value).
- The importance of having established processes in place to maintain your membership's operation and delivery.
- Why focusing on membership retention is even more important than recruitment.

Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/asksteph


Episode mentions:
- Episode 637: How she turned a $9 membership into a six-figure business with Liz Wilcox. DM me "637" on Instagram stephtaylor.co

SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

The biggest, most exhausting mistake I see online business owners making is this: Trying to do all the things, without any real idea of what they're trying to achieve. Doing more does NOT mean you're being productive if you're making things more difficult than they need to be.

In today's episode, I'm sharing 5 helpful ways to simplify and streamline your business, even though they may seem counterintuitive:

- Why understanding where you're putting your time and energy is the first step to change.
- How you can use today's tech and tools to make your life easier, not harder.
- Why getting really clear on your marketing and sales processes will help you to streamline what you can to lighten your workload.
- The importance of becoming really intentional about what you do AND what you don't do.
- How identifying the complications in your business that you don't love will help you to save a lot of time and energy.


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

When it comes to creating and selling your online course, deciding what tech to use can hurt your brain! There's so many different platforms and processes to choose from that it can quickly get in the way and stop you in your tracks. So, in today's episode, I am sharing the go-to tech tools that I use in my business, so that you can crack on with getting your online course out into the world, instead of spending weeks trying to figure it out for yourself.

- How to avoid getting overwhelmed by all of the tech tools available and instead focus on what's really important.
- The one platform I've chosen to run my entire business from.
- How designing webinar slides and workbooks can be simple (and something you can easily delegate to your VA).
- The video recording and editing tool that can save you thousands in professional filming costs.
- Why choosing a webinar hosting platform that's user-friendly for you AND your audience is so important.
- The program that makes live coaching and Q&A calls a breeze.

Mentioned this episode:
- Get my Cheat Sheet - The Complete List of Tools for Creating and Selling Digital Products (including a link to some great Canva templates to purchase): DM me TOOLS on Instagram stephtaylor.co


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Building an online business is a journey—one that doesn't happen overnight. But I've learned a few tips and tricks along the way to help you get there quicker. In today's episode, I share 5 of these tips to help you create that "off-grid" long term sustainability and freedom you crave:

- Why doing what you've always done is not going to get you to where you want to go (or you'd be there already!).
- The short-term and long-term action steps you can take right now to pass the "off-grid test".
- Why spending more time on your lead magnet will better set you up for long-term growth (instead of spending all that time editing that reel).
- How prioritising the important things can save you time and money in the future.


SHOW LINKS:
- Download my workbook - Escape the Messy Middle: DM me EMM on Instagram stephtaylor.co or download it here
- Learn more about Offer Less, Sell More: DM me OLSM on Instagram stephtaylor.co or follow the link: https://stephtaylor.co/OLSM

- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...