Imperfect Action

Today I'm answering a question from a listener who wants to know whether it's necessary to include live Q&A and coaching calls in her cohort-based courses. Whilst I am a big advocate for Q&A calls, in this episode I break down 6 alternatives and how to determine what's right for your program.

- How understanding the transformation your audience needs within your course will help determine the engagement level that's required
- The benefit of offering a community within your program and how to get the most out of it
- How running accountability groups and calls can be a great alternative to drive student support and engagement
- The suitability of mini-mastermind calls as a perfect workshopping solution
- How training a team member to coach or lead on your behalf can reduce your workload (if you can access the best person for the job!)
- The benefits of identifying your students' challenges AND enlisting the support of an expert

Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/asksteph


SHOW LINKS:
-Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Imposter syndrome is a reality for most business owners, and it's one that can sneak up on you unnoticed even as your business flourishes. In today's episode, I share my own experience with imposter syndrome and how it might be showing up for you in your business too.

- What imposter syndrome looks like and how it's holding you back
- How feeling overworked and pressured to do more can have a hidden cause—and what it's costing you
- When you fail to value your own expertise as the master of your craft
- How constantly giving the spotlight to others (and keeping yourself in the shadows) hinders your growth
- How imposter syndrome can show up as over-reaching and over-delivering, and be a disservice to your audience
- How saying yes, when you really mean no, can sabotage your boundaries—and your opportunities
- The curse of perfectionism


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
-5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Niching your target audience is a critical element to nail in your business, however it's also the one thing that raises the most questions. Get it wrong it and it can could hurt your future growth big time! Today I'm sharing with you my experience landing up in the wrong niche (ouch!) and the 5 signs that you may be targeting the wrong niche.

- Why you've hit your growth ceiling and can't find clients to serve in your business
- When your message is too broad and you're struggling to stand out in an over-saturated market
- When your niche no longer brings you joy
- The importance of specificity in niching when you niche by name but not by nature
- Signs that your niche can't afford your services


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Being busy and productive are not the same thing, and they don't always translate into growth. In today's episode we explore 8 things that you might be busily doing in your business that don't actually move the needle or make you more productive.

- The curse of perfectionism and how it's holding you back.
- When over-planning feels safe and comfortable, but not necessarily productive.
- Why taking action steps leads to clarity and confidence (not the other way around).
- How overcomplicating tasks can cause overwhelm and stagnation.
- The art of saying 'no'! Ask yourself: 'Would I say yes to this if it were tomorrow?'.
- How failing to identify your focus point leads to 'shiny object syndrome'.
- Why distracting yourself by over-consuming content (and doing too much research!) is one of the biggest time and energy wasters.


SHOW LINKS:
- Want a free copy of Escape the Messy Middle? Get it here: https://stephtaylor.co/emm
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Today I am answering a question from a listener who has multiple business ideas but doesn't know which one to pursue. In today's episode, I share how I've used the wrong ideas to create unsustainable businesses and reveal the process I now follow when making decisions.

- Understanding the reality: not all ideas make viable business models.
- Why starting with the market you intend to sell to and brainstorming (their problems and solutions) is the first step.
- The power of 1:1 client research to gain insight into what they need.
- Key considerations when prioritising your ideas.
- Why testing your idea is a crucial step in the decision-making process.

Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/asksteph


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Growing your audience can be a long, hard slog. But it doesn't have to be. Audience growth can be simple—if you follow the two-part formula I'm sharing in today's episode. Having one part of the formula without the other (or having neither) just won't cut it in today's online world. In today's episode, I'm sharing 3 ways this shows up and how to fix it.

- How to balance both sides of the audience growth equation for successful audience growth.
- Why great content is only as good as the strategy implemented to promote it.
- Why focusing on intentional promotion strategies over organic social media growth is critical.
- How creating remarkable content will set you apart and move the needle on audience buy-in.
- Why getting out of your comfort zone and consistently delivering remarkable content can pay dividends.


SHOW LINKS:
- Learn more about Boost your Brand's Superfans: https://stephtaylor.co/boost-your-brands-superfans
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

For most of us, building an online business is all about freedom AND being profitable. However, it's not all smooth sailing, and there are (usually) a few bumps and bruises along the way, where you may end up broke, burnt out or both. In this episode, I'm sharing my own experiences in each of these phases and how I found my way to that sweet spot on the other side.

- Understanding the leverage on your return and how you can influence this.
- The importance of nurturing your customer for the long term whilst also promoting continued engagement.
- The hamster wheel of broke and burnt out and how to recognise that you're there.
- The strategies to overcome those times when consistent income fails to deliver the freedom you crave.
- The value of keeping the big picture in mind when getting intentional about your offer suite.


SHOW LINKS:
- Learn more about Offer Less, Sell More: https://stephtaylor.co/offer-less-sell-more
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Liz Wilcox is an email strategist that shows small businesses how to build online relationships and make real money with emails. Her incredible $9 membership has yielded multiple six figures all whilst maintaining her 'simple is my superpower' ethos. In today's episode, we dive into the world of low-ticket items and understand how getting clear on your direction (and staying the course) can really set you up for low-stress success.

- How a low ticket membership can scale to six figures.
- How growing a membership starts with believing in your offer, creating your own hype and hitting your personal targets.
- When launching begins and ends with an email list, literally!
- How to create a sustainable, low-ticket membership that works for you AND your audience.
- How to avoid unnecessary fear and overwhelm by not overthinking your course content creation.
- Liz's simple tips for membership onboarding, retention and engagement.

You can find Liz at lizwilcox.com and download her free email samples or connect with her on Instagram at https://www.instagram.com/thelizwilcox/


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Riding the income roller coaster can be a challenge when it comes to online business. Some try to solve this by rebirthing an offer into a different format, however, this isn't always the solution. So, today I am sharing some better options to help you to ride that wave in your business:

- The importance of understanding that your 1:1 client may be quite different to your one-to-many student.
- Why a concrete sales funnel is essential to turn your 1:1 offer into an online product that avoids lackluster results.
- The value of intentionally designing a suite of offers to re-engage your existing clients whilst also appealing to new audiences.


SHOW LINKS:
- Learn more about Offer Less, Sell More: https://stephtaylor.co/offer-less-sell-more
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Expanding into an overseas market can create so much potential for your business, but it's also important to travel this path with your eyes wide open to negotiate the challenges. Today I am sharing some mindful tips with you as you grow your business beyond your country's borders.

- Why pricing your products in US dollars can give you a competitive edge and the benefit of maintaining a US dollar bank account.
- The importance of understanding key terminology differences across the globe.
- Why it's critical to ensure that your offer is suitable for overseas markets and how to craft messaging that demonstrates its worth.
- Navigating product delivery elements and how they can impact the way you do international business.
- How to connect with your new global audience while promoting growth outside of your country of origin.


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet’s be Instagram friends: https://instagram.com/stephtay...