Imperfect Action

As the online world gets noisier and content saturation becomes a reality, it's essential to learn how to captivate your audience and stand out from the crowd. Today I am sharing 5 tips to help you get heard in the online world.

- Why consistency is critical for building trust and promoting meaningful engagement.
- The overwhelming benefit of sharing remarkable, in-depth, long form content to showcase your expertise.
- How serving your audience's needs and where they're at right now is crucial to positioning yourself as an expert in your niche.
- The surprising stats that reveal why focusing on audience growth is far more effective than posting on social media.
- Why the power of specificity in your messaging is essential for clearly and precisely resonating with your ideal audience.

SHOW LINKS:
- Learn about Boost Your Brands Superfans: https://stephtaylor.co/boost-your-brands-superfans
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet’s be Instagram friends: https://instagram.com/stephtay...

As the online world gets noisier and content saturation becomes a reality, it's essential to learn how to captivate your audience and stand out from the crowd. Today I am sharing 5 tips to help you get heard in the online world.

- Why consistency is critical for building trust and promoting meaningful engagement.
- The overwhelming benefit of sharing remarkable, in-depth, long-form content to showcase your expertise.
- How serving your audience's needs and where they're at right now is crucial to positioning yourself as an expert in your niche.
- The surprising stats that reveal why focusing on audience growth is far more effective than posting on social media.
- Why the power of specificity in your messaging is essential for clearly and precisely resonating with your ideal audience.

SHOW LINKS:
- Learn more about Boost Your Brands Superfans: https://stephtaylor.co/boost-your-brands-superfans
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet’s be Instagram friends: https://instagram.com/stephtay...

Today I'm answering a question from a listener who's wondering if it's okay to repeat content topics on her podcast or whether each episode needs to be fresh and new. I'm a big believer in repeating content topics, perhaps with a slightly different spin and in this episode, I'm sharing my views on why this is beneficial to your audience - and your business.

- How to ensure your audience won't get bored when you repeat the same content
- Why repetition is actually a good thing and can help your audience
- Capitalising on your own growth and understanding of concepts over time
- Why it's totally okay to rebroadcast and provide a 'best of' episode or series
- How taking a more specific approach or a higher level view of the same content can create offshoot topics that resonate

Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/asksteph

SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch?
- Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let’s be Instagram friends: https://instagram.com/stephtay...

Starting and growing an online business has many perks - but that doesn't mean it's going to be fun all the time... In the beginning, we often have unrealistic expectations built up by all of the external noise around us, and then feel flat and uncertain wondering if we're 'doing it right' when it doesn't happen! In today's episode, I'm debunking 5 of these unrealistic expectations and revealing more realistic approaches instead.

- The benefits of organic growth and why online businesses don't grow overnight
- Dispelling the myth that social media is ALL you need to grow your audience
- Why investing in your business is necessary to flourish and grow
- The true non-linear growth of business and why taking a step back is sometimes necessary to move forward
The reality of operating an online business - it's not always going to be fun!

SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch?
- Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let’s be Instagram friends: https://instagram.com/stephtay...

Today I am coaching Lucy Turner, an interior designer who focuses on designing homes with an emphasis on Feng Shui. Given the nature of her speciality, Lucy often becomes booked out with 1:1 clients, and she doesn't know how to keep her audience engaged until they can work with her. In today's episode, we explore strategies to identify the differing needs of your audience versus your ideal client and how to best serve both.

- Why it's critical to structure your offers to address the Magician's Gap, whilst nurturing your audience
- How clarifying your sales funnel can help with building long-term relationships
- Why it's important to strategically set your marketing calendar to create content that is more intentional and meets your ideal client where they are at
- The power of audience research and how it can help to identify the difference between your audience, your ideal client and valuable content that resonates

SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let’s be Instagram friends: https://instagram.com/stephtay...

It's really easy to get distracted when looking for ways to stimulate your business growth. There always seems to be some big, new, shiny idea that's just around the corner, right? However, it's often the small things - like drilling down on your current operation and making some small tweaks that can deliver growth results too. In today's episode, I share with you 5 small things that can mean big wins - without shiny object syndrome.

- Why tweaking your mindset to prioritise long-term growth over short-term wins will get you closer, faster.
- How to be crystal clear when articulating why YOU are the expert and why your clients need you and your services.
- The overwhelming benefit of audience feedback and the opportunities that it can create.
- Why regularly analysing your numbers will pave the way for logical action and imperative goal setting.
- The benefit of creating consistency and structure around marketing and audience growth activities.

SHOW LINKS:
- Get Offer Less, Sell More: https://stephtaylor.co/offer-less-sell-more
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

There's so much satisfaction and joy that comes from running your own business. But, it's also inevitable that there were will challenges and setbacks from time to time. In today's episode, I outline the 6 most common setbacks in business and my strategies and tips to overcome them.

- How to persevere through the slow income growth phase of your business by following these 4 steps
- Why audience growth is a slow burn and the 2 options you could consider to speed up this growth
- Understanding that business ownership is a financial rollercoaster and how to deal with unexpected tax burdens
- The importance of trade marking your products to protect them from digital 'copycats'
- Why prioritising YOU is super important to avoiding burnout and how to overcome it


Find The Copycat Kit @ https://founddlegal.com/products/the-copycat-kit

SHOW LINKS:
- Get Offer Less, Sell More: https://stephtaylor.co/offer-less-sell-more
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Today I am coaching Joanna Nakaki who is a dietician and nutritionist. Currently, she runs a 6-week digital course and is considering launching a paid challenge prior to her free webinar. However, she is struggling to understand how the timeline would work in introducing this new offer pre-webinar. Today we chat about strategies to run a pre-webinar challenge that converts.

In this episode we chat about:
- How to formulate the ideal pre-webinar lower ticket offer that bridges the Magician's Gap and builds momentum in your audience
- Why offering a low ticket "taste test" isn't the best way to sell your high ticket course and what to do instead
- The importance of showing up daily to build and nurture your community whilst working to bridge the gap between the knowing and the doing
- Why adding an early bird call to action can be a valuable step to achieving course conversions


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Today I am answering a question from a listener who is excited to start doing email marketing in her business, but is unsure how often she should email her list and has no idea what to send them. In this episode, I'm sharing advice for anyone who is stuck when it comes to starting with email marketing in their business:

- Why you should avoid emailing for the sake of emailing—and instead create structure for accountability and consistency
- The benefit of emailing your subscribers and repurposing your content, even when you don't have anything to sell them
- Getting clear on your content marketing pillars and the overwhelming value of creating long-form content
- How surveying your audience and asking the right questions is a great way to create content that resonates.

Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/asksteph


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Today I'm sharing a live Q&A panel that I ran recently with some former Launch Magic students allowing my audience to answer their questions in real-time.

The former Launch Magicians joining me have all gone through the program (some multiple times!) and they’re ready to share their honest experiences so you can get first-hand accounts of what it’s like launching with the support inside the program.

Doors are currently open for Launch Magic until 22 March 2023. Find out more and sign up at the link below.

Connect with our panelists:
Kirsty: @candlebusinesscoach
Tiana: @cavoodlecoach or tune into Cavoodle Coach Podcast
Kate: @studiowildling
Clare: @clare_wood_coach or tune into The Clare Wood Podcast


SHOW LINKS:
- Sign up to Launch Magic: https://stephtaylor.co/magic
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...