When you're going through a challenging moment—and running an online business certainly has its ups and downs—it can be hard to see the lesson until you're on the other side of it. In today's episode, I'm sharing with you 15 of the lessons I've learned in the last few years:

- Why selling is a non-negotiable element to every online business and understanding the difference between cash flow and profit
- Why diving into the 'scary' zone can be so beneficial to your success and the value of learning from your failures
- Not everything is going to be a shiny sparkly squirrel, which means getting comfortable with the boring tasks of running a business
- Your success is based on a measurement of your vision and goals and not anyone else's.
- Why the strategy behind what you sell is more important than how you promote it.
- Why controlling the controllable is key and showing up for long-term success.
- Why each launch doesn't have to be a new offer - the benefit of doubling down on one product
- You are the most important person in your business—self-care is imperative.
- Embracing your fears and doubts as a path to success - repetition breeds confidence.

And more...



SHOW LINKS:
- Want to sign up to Launch Magic, join the waitlist: https://stephtaylor.co/magic
- Find out more about Offer Less, Sell More: https://stephtaylor.co/offers
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch?
- Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Having recently launched my brand new program, Freedom Fast Track, today I'm sharing with you the breakdown of my launch results. In this episode, we chat about what worked well and what didn't, as well as valuable learnings and some changes that I plan to make to my future launches

- Why it's so important to forward plan, identifying the must-do's in the lead up to cart open
- Analysing the unexpected objections and re-enforcing the overwhelming importance of the 60-90 day launch lead up
- The surprising benefit of pre-launching to a waitlist and the value of automating your follow-up sequencing
- Why allowing time and space to be flexible in your cart open is critical to pivoting based on the needs of your potential audience
- Highlighting the need to make a decision as a sales tool and the value in launch triggers and non-buyer surveys


SHOW LINKS:
- Want to join Launch Magic, sign up to the waitlist: https://stephtaylor.co/magic
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch?
- Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Today I am answering a question from a listener who is wondering how to best utilise their course waitlist to generate sales for their upcoming launch. In this episode I share my feelings about waitlists and explore methods to encourage course sales when you launch.

In this episode, we chat about:
- Why waitlists aren't a reliable indicator of demand and the benefit of reaching beyond this list
- How launching 60 to 90 days prior to cart open is super effective as a nurturing process
- Why creating a sales process and deadlines in your launch can facilitate decision-making in your audience
- The overwhelming benefits of co-creating your course with your audience in return for offering an early bird incentive

Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/asksteph


SHOW LINKS:
- Want to sign up to Launch Magic, join the waitlist here: https://stephtaylor.co/magic
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch?
- Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

The foundations of an online business might not seem as shiny and exciting as other things, however, they are critical in running a business that continues to grow even when you step away from your laptop screen. Today I'm sharing the five core foundations essential to building a business that gives you freedom.

In this episode, I'm chatting about:
- How to avoid 'The messy middle' where you have neither financial freedom nor time freedom.
- Why getting complete clarity on the vision in your business is so important
- How to define your business model—the foundation that underpins everything you do in business
- Establishing systems and structure and building your platform to position yourself as the 'no-brainer' in your niche
- The benefit of developing a sales process that will support consistent sales generation and business growth


SHOW LINKS:
- Sign up for Freedom Fast Track - https://stephtaylor.co/FFT
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch?
- Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Today I am coaching Alana Bonnemann who is a Naturopath and Nutritionist focusing on supporting women to reclaim their energy. Alana broadly offers her expertise to woman over 30 years, however as a mother, Alana has found that she can offer great value to this market but is struggling to gain traction. In today's coaching call, I offer some suggestions as to why I believe Alana is facing this difficulty and the strategies to overcome it.

In this episode, we chat about:
- How being clear on the audience you are targeting and committing to it can be so valuable, especially when you're fairly new to business
- How to meet your audience where they are at right now
- Why creating an offer that is achievable to your ideal customer is so important
- The key steps to pivot and niche, and the overwhelming benefits of doing so
- The importance of taking imperfect action now and allowing yourself to fine-tune as your new direction evolves


SHOW LINKS:
- Find out more about Freedom Fast Track - stephtaylor.co/FFT
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch?
- Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

The online learning arena has no doubt boomed over the last 2-3 years. Diving into 2023, what can we expect? What are we predicting? What's working and what's not? In this episode, I’m joining my good friend, fellow online course creator Anita Siek where we have a good chat about:

- What we're predicting for the online course world in 2023.
- Debating whether we should charge more for payment plans or not.
- Whether low ticket offers still have a place as a strategic funnel strategy.
- How we’re setting our businesses up for success in 2023 and beyond.


SHOW LINKS:
- Find out more about Freedom Fast Track - stephtaylor.co/FFT
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch?
- Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Finding yourself in the messy middle of your business can often leave you feeling uncertain on how to get from where you are now to where you want to be. Having experienced this stage a few times in my own business, today I am sharing with you my process of how to escape it and find freedom without sacrificing business goals.

In this episode, we look at:
- The three warning signs that you are stuck in the messy middle
- Why intentionally designing your business is a must and how to start this process.
- How to identify where your business is no longer aligned with your long-term vision
- Focusing on taking action that moves you closer to your long-term vision, potentially at the expense of the short-term wins.


SHOW LINKS:
- Download the free workbook: Escape the Messy Middle - stephtaylor.co/emm
- Find out more about Freedom Fast Track - stephtaylor.co/FFT
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Today I am coaching Suki van Koeverden from Origami Globe who is a competition expert and strategist dedicated to helping business owners run successful and profitable competitions. Suki has a highly engaged audience however she is struggling with closing the final sale. Today we chat about strategies to adopt to overcome this very common issue.

- Why developing multiple lead magnets is beneficial in addressing your audience's diverse objections
- How offering lower priced products can cannibalise your big ticket items
- Facing the difficult decision to retire a product in return for business growth
- The 2 tiered benefit of structuring your offers to address your audience's problems whilst also highlighting your expertise
- Developing a sales funnel that takes your audience on a journey towards a very specific outcome
- The balance between offering enough without offering everything
- How playing to your strengths to 'seal the deal' can overcome the discomfort in asking for the sale


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Dr JJ Peterson is the head of StoryBrand and the host of the Marketing Made Simple podcast. Since 2013, he has used the StoryBrand Framework to help thousands of organizations clarify their message in order to grow their business. In today's episode, JJ and I deep dive into how online businesses can use the StoryBrand framework to create better messaging and marketing.

- Why clarity in your communication is the key factor to standing out in any successful marketing story
- The science behind clear and simple messaging that contributes to your customers' ability to 'survive and thrive'
- The unmissable seven essential elements of storytelling for successful marketing - minus the unnecessary tangents!
- The importance of staking your authority as the 'guide' to solve the problem for your 'hero' (insert customer)
- JJ's tips for avoiding the costly mistake that 70% of American small businesses make today
- The reality of manipulative and aggressive sales strategies, and the damage it could be doing to your business—and how to avoid this in your marketing.

To learn more from JJ you can tune into his podcast Marketing Made Simple plus check out the StoryBrand online brand script at mystorybrand.com


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

When you reach a ceiling in your business, figuring out how to get to the next level can be a challenge. Whilst it can seem scary and overwhelming the benefits are so rewarding. I often remind myself that in order to reach my lofty goals, I have to make changes in my business that will lead me there. In today's episode, I'm sharing with you 6 considerations for achieving this goal.

- How your vision informs your business direction and dictates the strategic path and tactics to get you there
- The undeniable value of your business model and the questions that it answers
- The importance of task, time and project management to move forward in your growth
- Why self-reflection of your personal effectiveness is critical, and the one question you need to ask
- How to create freedom in your business through the implementation of systems and structure
- Why nailing your sales process to an automated and scalable level is paramount to reaching that next level



SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...