Imperfect Action

In today's episode, Steph speaks with previous Launch Magic students to find out what challenges they were having with their launches before they did the program, their experience in Launch Magic and the results from their launches.

Doors are currently open for Launch Magic until 22 March 2023. Find out more and sign up at the link below.


SHOW LINKS:
- Sign up to Launch Magic: https://stephtaylor.co/magic

- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Today Steph talks about:
- What sells and what doesn't sell in 2023
- The simple strategy for sharing content that sells without sounding sales-y
- The profitable framework you can repeat again and again to generate sales on demand

There's still a ton of opportunity to grow your business with your online course, group program or membership...but the strategy behind how you sell your offers has never been more important.


SHOW LINKS:
- Want to join Launch Magic? Sign up: https://stephtaylor.co/magic
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch?
- Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Jereshia Hawk is an online business coach and sales strategist who helps high-achieving experts launch and scale. Having grown her own business from $0-2 million in less than 4 years, Jereshia joins me today to chat about how she shifted from 1:1 client work to group programs.

In this episode, we chat about:
- How buyer psychology affects your sales strategies
- Understanding the changing expectations and objections of individual coaching vs group programs
- Curating the right community to ensure their values, identity and philosophy align with your program's promise
- Why identifying your ideal community begins with your free content and filtering strategies
- The shifting business cycle of 2023 and predictions for the online business space

You can find Jereshia on Instagram @jereshiahawk and tune into her podcast at https://www.jereshiahawk.com/podcast/.


SHOW LINKS:
- Want to join Launch Magic? Sign up to the waitlist: https://stephtaylor.co/magic
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch?
- Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Today I am coaching Leah Selfe who is the go-to automation strategist working with business owners to create systems and workflows for seamless operations. Leah is struggling with how to clearly communicate her suite of offers to her audience who are at varying stages in their business journey. In today's episode, we drill down on this common problem and identify the strategies to overcome it.

In this episode we chat about:
- Understanding where your audience is at and which platforms to use to reach them
- How to segment your audience to clarify which offers suit which audience
- Why creating sales funnels is critical to capturing (and nurturing) audiences to meet them where they are
- Getting clear on your content pillars to create free content that resonates

SHOW LINKS:
- Want to join my free masterclass, save your seat: https://stephtaylor.co/masterclass
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch?
- Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Launching often looks like a celebration based on the Instagram hype, the "doors open!" countdown timer, and the various posts promoting audience buy-in. But a launch is not about opening doors—it's about the lead-up. In this episode, I explain the big shift that will set you up for launch success.

In this episode, we chat about:
- The importance of a repeatable sales process for successful launching
- Why launching is an educational journey for your audience, packed full of value, regardless of whether they buy or not
- The benefit of launching before you create it and pivoting to the needs of your audience
- Why launching is a rinse & repeat process
- Capitalising on invaluable non-buyer feedback to cultivate your next successful launch


SHOW LINKS:
- Want to join my free masterclass, save your seat: https://stephtaylor.co/masterclass
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch?
- Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Clare Wood is a money mentor, author and qualified CPA who is passionate about teaching business owners all about profit and the concepts of money magic. In this episode, Clare and I chat about the importance of profit—not just sales—in your business and her 6 Profit Pillars.

In today's episode, we chat about:
- Why top-line sales aren't a reliable indicator of your business performance
- Identifying inefficiencies in your business and when it's okay to take a profit hit to grow
- Why it's important to separate your personal finances from your business finances
- Identifying common expenses that can lead to an unprofitable business
- The importance of factoring in tax payments into your cashflow budget
- Deep diving into Clare's six Intentional Profit Pillars

You can find Clare at https://clarewood.com and follow the links to tune into her podcast and grab a copy of her book, Intentional Profit.


Episodes referred to in this episode:
- https://listen.stephtaylor.co/467 - Denise Duffield-Thomas on money mindset, launching and scaling to a multi-million dollar biz by doubling down on one product



SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch?
- Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Launching can be an exciting time in any online business. However there are some avoidable mistakes that I see often and today I share with you my thoughts on 7 of the most common ones.

In this episode we chat about:
- Why creating it before you've launched it can be a costly mistake.
- The overwhelming value of audience research in answering the magician's gap.
- Why making sales is about more than just exciting your audience about your offer
- Why evergreen offers are not the solution to consistent sales
- The value in launching repeatedly and executing a 60-90 day sales process to bridge the gap between where your audience is now and their being ready to buy
- The benefit of capitalising on a small audience to improve in your next launch


SHOW LINKS:
- Want to join Launch Magic? Sign up to the waitlist: https://stephtaylor.co/magic
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch?
- Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Today I'm answering a question from a listener who is wondering if lower-cost offers are a better approach in 2023 given the skyrocketing cost of living. In this episode I share my views on this topic.

- Why payment plans are more appealing in this tough economic climate - but a tripping hazard to beware of
- Why I believe we are experiencing 'low-cost offer fatigue' and the impact of this on our business
- The growing trend towards programs with higher touch points
- The benefit of ensuring you are pitching the right offer to the right audience
- Why it's critical to factor in rising costs of living and increasing business operating expenses to your offer price point

Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/asksteph


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch?
- Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Today I am coaching Tristen Jarvis who is a Holistic Clinical Nutritionist specialising in Women's Health. Tristen is currently struggling with converting her audience to buyers. Even with an Instagram audience and an email list, she is experiencing the common problem of moving her audience into paying clients.

In this episode we chat about:
- How to use Calls to Action (CTA's) to better convert your audience
- Overcoming the fear and mindset struggles that present when selling
- Streamlining your sales funnel and identifying which CTA to use for best results
- Why how-to content isn't the answer—and getting clear on communication that moves your audience closer to their next step
- Ways to capitalise on your lead magnet for maximum engagement
- How identifying objections can offer valuable content ideas


SHOW LINKS:
- Want to sign up to Launch Magic, join the waitlist: https://stephtaylor.co/magic
- Find out more about Offer Less, Sell More: https://stephtaylor.co/offers
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch?
- Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Amy Porterfield is an ex corporate girl turned online marketing expert and CEO of a multi-million dollar business. One of my greatest mentors, Amy has recently written a book, Two Weeks Notice, around taking a side hustle to a full-time online business success. Today we deep dive into Amy's journey to freedom and the lessons she learnt along the way.

In today's episode, we chat about:
- The pivotal moment when Amy realised she didn't want to work for somebody else anymore.
- How she navigated through the messy middle of her business to building one that gives her so much freedom.
- The biggest obstacles that keep someone from quitting their job and going all-in on their business idea—and how to overcome these.
- How to transition from employee to business owner (and what not to do!)
- How to overcome the mindset muck that arises on this journey, including self-doubt, impostor syndrome and money worries.

Podcast links mentioned in this episode:
- https://www.amyporterfield.com/2018/11/239/

You can connect with Amy at www.amyporterfield.com and order a copy of her new book Two Weeks Notice at twoweeksnoticebook.com


SHOW LINKS:
- Want to sign up to Launch Magic, join the waitlist: https://stephtaylor.co/magic
- Find out more about Offer Less, Sell More: https://stephtaylor.co/offers
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch?
- Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...