Imperfect Action

Today I am answering a question from a listener who is struggling to engage her email list and get them to click through on her emails. Whilst her list is growing well, she is concerned that her email marketing is not generating results. In this episode, I break down the steps to overcome this issue.

- How to evaluate the open rate of your emails
- The factors that impact deliverability and how to navigate these
- How to improve your click-through rate by nailing your copywriting skills and mixing up your email structure
- How your sales page can impact the results of your email marketing
- Evaluating the relevancy of your email list by getting specific on your lead magnet

Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/asksteph


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Angela Henderson is an international award-winning business coach, podcaster, and CEO of Angela Henderson Consulting. Her passion is helping women in business make more money through strategy and mastering their minds, so they have a business & life they love to show up to every day. In today's episode, we reflect on the challenges that Angela faced in 2022 and her plans and emerging trends for 2023.

- What happened when Angela accidentally went viral in 2022—and how she faced the backlash that came from that
- Living by the motto, "whatever you are not changing, you are choosing" and the impact this has had on her life and her business
- The importance of holistic wealth over revenue wealth and how to begin prioritising this in 2023
- How automating your business can offer freedom from your business
- The surprising results that happened when she re-evaluated her business model
- Her biggest takeaways from 2022 and how she's implementing these lessons going into 2023
- How she runs her business effectively as someone with ADHD

Connect with Angela at Angelathenderson.com.au or https://www.instagram.com/angelahendersonconsulting/.

SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

With ever-growing advancements in technology, keeping up with the latest developments can be tricky and a little scary. In today's episode, I'm sharing a little about the latest advances in AI and sharing my predictions for how I think this will impact the online business world.

In today's episode you'll uncover:
- What GPT-3 is and how it could impact your online business.
- The benefits (and downsides) of using this technology in your content creation.
- How AI will shift the way you need to approach your content creation if you have any hope of standing out.
- The most important factor in getting good outputs from AI.
- What I'm testing at the moment and what I'm excited for in the future.

Mentioned in this episode:
https://soullesspodcastadvice.com/



SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Today I am coaching Nicki Sciberras, CEO of Miss Marketing, an agency that provides sales and leads support using Facebook ads, Google ads, and SEO. Nicki is facing a very common struggle of keeping one foot in the freelance world whilst developing and growing a suite of offers. In this episode we drill down on her business goals and identify a strategy to attract high-value clients whilst allowing her the freedom to work less and focus on other projects in her business.

In this episode we chat about:
- How deep diving into your current business direction and re-evaluating your goals can offer a new perspective
- How creating boundaries and packaging up your offers can provide greater value to your clients and more structure in your business
- The fine art of investing in time assets whilst still servicing time debts
- Why wearing too many hats can be counterintuitive to your business goals and growth
- The importance of making decisions based on the business you want in the future and not the business you have right now.

Connect with Nicki at https://www.thedigitalexchange.co/

SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Today I'm answering a question from a listener hoping to identify when is the best time to hire and/or outsource elements of her business. This is a common concern of small business owners that often presents a catch-22, generating enough income to hire versus hiring to free up your time to grow.

In this episode I chat about:
- Why biting the bullet early can be such a valuable decision for your business
- The benefit of exploring the varied options available for online assistance
- Understanding what's holding you back and evaluating the opportunity cost of doing it yourself
- The process of identifying the capacity at which to hire
- Focussing on your 'Zone of Genius'...just because you can doesn't mean you should (do it yourself)

SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

In today's high-tech world software tools for business are in abundance. One of the most common questions I am asked is what tools I use to run my online business. Today I am sharing with you a snippet of the tech setup we operate by and my thoughts on the essentials for any online business.

In today's episode I'm sharing:
- Why file, task and project management systems are an absolute must for efficiency and team development
- The power of 'brain dumping' technology and the unexpected benefit of synthesising your thoughts to generate new concepts.
- How client delivery apps can automate your communication and streamline your processes
- What marketing and content tools you really need (and which ones are just shiny objects!)
- The importance of solid time management tools to help organise your day


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Today I'm coaching Jess Greene who is a business consultant as well as a bikini bodybuilder. Jess' vision is to work with clients to prioritise health and well-being whilst achieving their business goals. With two such different audiences, she is struggling to resonate with both and maintain an engaged audience in the lead-up to her launch.

In this episode we chat about:
- The power of letting go and intentionally focusing on engaging with your ideal audience
- How leveraging through your current audience can promote growth
- Why highlighting your unique story can give you kudos against your competitors and resonate with your ideal customer
- Implementing strategies to convert warm leads and the benefit of creating a nurturing funnel


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Today I'm answering a question from a listener wanting to increase the price of her offer in a market saturated with more affordable options. She is worried about the perception of this price increase given the outcome promises are similar to her competitors even though her offer promotes a different learning method. In this episode, I am sharing my strategy to overcome this objection.
- How highlighting the benefits of your approach versus the uniqueness of your offer is far more important
- Why focusing on social proof that praises your method can establish confidence in your offer
- The benefit of communicating value through increasing your price and reaching serious buyers

Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/asksteph


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Content creation can be a challenging (and sometimes daunting) task for many business owners. Today I am sharing with you my tips for streamlining content creation which allows me to repurpose content across multiple platforms.

In today's episode we chat about:
- The value in identifying your preferred hero content medium
- Why mapping out a skeleton monthly schedule is a terrific starting point
- The strategy behind fleshing out content, with a focus on your yearly goals
- How repurposing content across multiple mediums can save you so much time

SHOW LINKS:
- Join my Community: https://stephtayor.co/community
- Sign up to Launch Magic, join the waitlist: https://stephtaylor.co/magic
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Today I am coaching Maddi Parsons, an accredited practicing dietician specialising in disordered eating and eating disorders. In the lead-up to the launch of her course, Maddi is struggling with creating the messaging that best communicates the value in her offers. Today we chat about some strategies to help her audience prioritise investing in her offers.

In his episode we cover:
- The importance of a nurturing process and how to make every piece of content move the person a step closer to conversion
- Nailing your CTA's (calls to action) for maximum uptake
- Why showing value in your offers through empathy and solution-based communication can be so powerful
- How to structure your sales page to connect the dots and demonstrate why your audience should prioritise this now


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...