Imperfect Action

Today I am answering a question from a listener who wants to re-engage with their audience following a period of silence. They are seeking to understand how to best share content that will not only re-engage these people but also grow their audience. In this episode, I'm sharing:

- How successfully sharing content builds audience engagement and promotes new growth
- The importance of showing up consistently as an instrumental means of re-engagement
- Evaluating our commitment to social media and seeing this as a nurturing platform
- Strategies for attracting a new audience
- Knowing when your audience will be ready to buy...the why, what and how behind nurturing for success

Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/asksteph

Episodes referred to in this episode:
- https://listen.stephtaylor.co/580 - What to do when your existing audience is for a completely different niche to your new one
- https://listen.stephtaylor.co/562 - How I can grow my audience for my online course launch
- https://listen.stephtaylor.co/582 - How do you create long-form content that converts into sales?

SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co

As we approach the holiday season, now is a great time to look back on the year that was. In today's episode, I share with you my reflections on what worked, what didn't work, and 3 lightbulb moments that came out of my mistakes.

In this episode I chat about:
- The powerful impact of taking action to reflect upon and tweak what is no longer working
- Getting intentional about repurposing content for maximum potential
- Creating structure that allows for freedom to focus on the 'wants' and not the 'needs' of the business
- We can't always do all the things...recognising and responding to the overload
- Just because it's out there, doesn't mean it will sell - the reality of not having sales processes in place
- Mapping out the next step - how can I continue to service my existing audience?

SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co

Today I am coaching Helena McDonald who is a dietitian working with women suffering from gestational diabetes. Her unique challenge is that her audience have an immediate problem and a very limited transformation timeframe. Today we are exploring how best to structure Helena's business model and offers to not only work around this challenge but thrive despite it.

In this episode we chat about:
- How reassessing your audience's needs can provide clarity to pivot your existing offers
- Not every transformation can be solved with a course - exploring alternative platforms
- How drilling down on the problems you solve can identify potential expansion opportunities
- The positive benefit of a tiered step nurturing process and the surprising value and flexibility it can give to your offer suite
- Why evergreen does not mean set and forget!

SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co

Today I am answering a listener's question around long-form content creation. A very common query, in this episode, I am sharing with you the 5 key considerations when creating content that's longer than a standard reel or an Instagram caption...
- Why content alone will rarely convert to sales but will bring your audience closer to being ready to buy from you
- The power of a strategic sales processes - turning browsers into buyers and followers into clients
- Nurturing your audience to be ready to buy by bridging the gap between where they are versus where they need to be
- How to build trust by promoting your expertise through long-form content
- Why a Call to Action (CTA) is crucial in content creation...mapping out the next step in your audience's journey

Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/asksteph

SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co

Justin Moore is a passionate sponsorship coach and the founder of Creator Wizard, a school and community that teaches you how to find and negotiate your dream brand deals so that you stop leaving thousands on the table. In today's episode, Justin and I revisit his launching journey and share his pro tips on pitching for partnerships to grow your enrolments.

In this episode we chat about:
- Testing the waters—starting out and the valuable lessons Justin learned from his first launch which wasn't as successful as he'd hoped.
- Why bouncing back and identifying the variables for your next launch can have such positive benefits
- Understanding the impact of your course beyond the number of participants. Low sign-ups doesn't always mean failure!
- Embracing your aspirational growth and the surprising benefits of increasing your price point
- When inaction can be a curse - start somewhere and believe that the best path will identify itself
- Justin's powerful R.O.P.E pitching method

You can find Justin at https://www.instagram.com/creatorwizard/ and sign up to his newsletter at https://creatorwizard.com/join or check out his courses at https://creatorwizard.com

SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co

Today I am coaching Ashley Roberts who is a practicing Attorney who also runs a completely unrelated business. Ashley is struggling to work through the best way to grow an audience for her new business away from her current social platform, which is all law-related. We address this in our chat along with tips on creating high-value content rather than noise!

In this episode, we chat about
- How understanding the mechanics of social platforms and managing your strategic presence can be a game changer in your business
- How engaging in collaborations and networking opportunities can boost your growth
- The benefit of amplifying your long-form content and capitalising on the endless ways this can be repurposed
- Not all growth happens online - how to secure in-person partnerships that offer new audience interaction
- Staying the course and analysing your strategy success

You can connect with Ashley @the_bliss_queen_ and learn about her '33 Days to Feminine Radiance' challenge or over on Youtube at The Bliss Queen

SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co

Today I'm answering a question from a listener who is struggling with a lack of inspiration in her business. She is feeling weighed down by the long to-do list and the ever-present ebbs and flows of running a business. Today I share my own experiences and the tips and strategies that I have used to break out of this slump.

- How reconnecting to your 'Why' can provide a great source of renewed motivation
- When re-evaluating your mental load to an 'essential' to-do list can help you seek clarity through the overwhelm
- How identifying your business 'season' can be so powerful in plotting the way forward right now
- Why focusing on self-care to replenish your empty cup is instrumental to getting back on track!
- The positive benefit of finding your 'white space' and giving yourself permission to disconnect

Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/asksteph

SHOW LINKS:
- Check my Offer Less, Sell More Workshop: https://stephtaylor.co/offers
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co

In the online business space where everyone is quick to talk about how they're scaling up their businesses, there aren't nearly enough people talking about what happens when you need to scale back your business. Today, I'm welcoming back Tarzan Kay, one of my favourite ever guests, to have a very raw conversation about her decision to scale back her successful business.

In today's episode we chat about:
- Tarzan's experience running an online business whilst juggling some massive life changes and curveballs.
- How she came to the realisation that she didn't have the capacity to lead her students or her team right now, and the process behind coming to terms with that.
- How she navigated the process of scaling back her business and letting go of her team.

And so much more. I can hand on heart say this was my favourite interview I've done on this podcast to date.

You can find Tarzan at tarzankay.com and keep up to date by joining her email list at tarzankay.com/join

SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co

Today I am coaching Jemima Flendt who is a quilt pattern designer, author and teacher currently developing an online course for quilters and preparing for her first launch. Jemima is seeking guidance on the best messaging to use to promote to a new audience and achieve her aim of hitting the beginner quilting market. Today we chat about strategies to create clear, concise messaging that converts.

In this episode we chat about:
- The gold that comes from audience research...exploiting the old adage 'they don't know what they don't know'!
- Why launching is all about buying the promise and how your messaging statements are imperative to communicating the outcome
- How identifying and breaking down the key features and benefits of your offer can have a positive, nurturing benefit on your audience
- Why keeping your messaging language clear and concise, over-complicated and fancy, is a must.

SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co

Today I am answering a question from a new online business owner who is wondering if her offers are meeting the needs of her audience and whether she should be rethinking her strategy. In today's episode, I offer some suggestions on how to approach this dilemma
- How drilling down on 'the why' behind our feelings of insecurity can be so enlightening in delivering greater clarity on offer outcomes
- Why small group format courses can hold so much benefit to developing and refining your offers
- The proof is in the purchase...the only way to know if your offer will sell is to give it a go!
- How your 1:1 clients can provide valuable direction in course creation through outcome-oriented coaching strategies
- Remember - the best offers solve a problem or deliver a transformation!

Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/asksteph

SHOW LINKS:
- Sign up for my live workshop - Offer Less, Sell More: https://stephtaylor.co/offers
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co