Imperfect Action

Live launching is definitely an important part of my online business - and can be a great addition to most online businesses - however not all offers require a live launch. Today I am sharing with you 3 alternative sales solutions and how they are best applied.

In today's episode we chat about:
- How to identify which digital products are best suited to live launching and the all-important 60-90 day pre-launch nurturing process.
- The benefit of 'always open' offers and the value they can add to your audience as instantly accessible problem solvers.
- How 'limited time launching' of a high ticket offer to a small, highly engaged audience can provide a positive cash injection to your business.
- The value of 'next step offers' allowing existing or returning clients an opportunity to continue their journey with you.

SHOW LINKS:
- Sign up for my live workshop - Offer Less, Sell More: https://stephtaylor.co/offers
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co

Today I am coaching Kirsty Allen who is a candle business coach who helps new and experienced candle makers transform and grow their business. Whilst coaching others, Kirsty is still mindful of growth within her own business and is seeking clarity around setting goals, moving towards her vision, and where to best spend her energy, time and money.

In this episode we explore:
- The value of drilling down on your marketing strategy and really capitalising on free marketing strategies to nurture your audience
- How creating business structure and habits in the early days can help maintain focus, motivation, and consistency in the long term.
- The importance of identifying the big picture vision to create smaller action items and long-term goals whilst promoting sustainability in your business
- Why being comfortable with all that you 'are' doing is so important to overcoming the feeling of 'needing to do more'

SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co

Today I'm answering a question from one of my long-standing students who is torn between scaling her current offers or creating new offers to service her existing community. In this episode I answer this question by detailing some of the pros and cons around this important decision as well as offering a couple of alternatives...

- How scaling one product can minimise the risk and allow more time for focussing on the next thing.
- The challenges that present themselves whilst scaling up.
- Why creating a new offer and increasing the lifetime value of your existing customer is easier than trying to reach new people all the time.
- The strategy behind expanding your offers backwards, creating the simple win whilst nurturing your audience to your next offer

Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/asksteph

SHOW LINKS:
- Sign up for my live workshop - Offer Less, Sell More: https://stephtaylor.co/offers
- Get a copy of my book, 99 Launch Lessons: https://stephtaylor.co/book
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co

Learning from our mistakes should be a business owner’s mantra and today I am sharing with you the big mistakes I made at a crucial time in my business. Plus the 3 key learnings you can take from it.

In today's episode I’m sharing:
- Why fast growth has a tendency to highlight the missing pieces in your business's foundations.
- How failing to have a series of offers for continued customer engagement is a missed revenue opportunity!
- Why a lower volume, higher price point offer is not always the 'get rich quick' scheme and the benefits of delivering a high energy product to a lower volume audience at a higher yield.

SHOW LINKS:
- Sign up for my live workshop - Offer Less, Sell More: https://stephtaylor.co/offers
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co

Today I am coaching Lou Ellis who is a kitchen coach seeking to help busy women spark a passion for cooking! Lou is currently working towards her next launch and having difficulty identifying the sweet spot between creating and offering free content and delivering too much for free. Today we chat about the strategies to get comfortable with your content offerings.

In this episode we chat about:
- How to structure your free content to address the problem that your audience is facing whilst moving them closer to the solution.
- Why creating 'trend bucking' content can be instrumental in attracting your ideal customer!
- Key strategies behind what your free content should be communicating, ensuring it is at all times supporting your key message.
- Identifying how simple content tweaks can shift your audience's perspective and create more clarity on your product benefits.

SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co

Today, I'm answering a question from a listener who has multiple offers within her business but is stuck on what to launch next and she is questioning if the next product should be positioned at a higher price point. In this episode, I am sharing my advice on solving this issue.
- How to evaluate your business at a higher level to really understand what gaps exist and breaking down the reality of low ticket offers vs high ticket items.
- What is the problem that you solve? Getting specific on the transformation your audience is seeking will be valuable in creating the next offer that your audience needs.
- Why launching it before you create it is such a terrific strategy and the learning outcomes this will provide, bringing you closer to nailing your next ideal offer.

Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/asksteph

SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co

Kate Erickson is the heartbeat at Entrepreneurs On Fire, the host of Kate's Take, giving a behind-the-scenes look at running a 7-figure business, and co-host of Nicole & Kate Can Relate, a podcast about the power of conversations. Kate's goal is to help entrepreneurs achieve financial and lifestyle freedom. In today's episode, Kate and I chat about a variety of topics from goal setting and staying focused on your goals, to finding freedom in your business.

In today's episode we chat about:
- How Kate found her way from corporate America to a fulfilling life as a successful entrepreneur and the challenge of entering the world of the unknown.
- What it takes to run a multi-million dollar business whilst simultaneously staying true to your core values, scaling within your means and satisfying the needs of your audience
- Why drilling down on the offers in your business can be so powerful in staying focused and intentional in your day-to-day tasks.
- How breaking down your goals into small bite-sized chunks and regulating your timeframes can lead to highly productive results.
- The realisation that when we become intentional about setting up systems and consistency within our business it is possible to experience freedom from your business.

You can find Kate at [email protected] or https://www.instagram.com/katelerickson/ and you can learn more about Entrepreneurs On Fire at Entrepreneurs On Fire https://www.eofire.com. Plus, tune into her podcast Nicole & Kate Can Relate at https://www.canrelatepodcast.com/.

SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co

Today I am coaching Sandra Hallnor who is a family photographer struggling to work out the best way to market her new product in readiness for her launch. How can she reach her ideal customer and what kind of content should she create that will be enticing but not overwhelming? How can she maintain consistency in content creation?

In this episode we chat about:
- How to break down the mountain of content ideas into simple bite-sized pieces that engage your audience where they are at and entice them to want more
- Strategies for audience growth through multiple cross-promotion channels where the customer can be redirected to long-form content and further nurtured
- Overcoming self-doubt mindset and removing the emotional attachment to your content
- When overthinking can lead to under-delivering....remember, any content is better than no content and all content can be edited, repurposed or even deleted as your vision becomes clearer.

SHOW LINKS:
- Join my community: https://stephtaylor.co/community
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co

The revenue rollercoaster is an all too common challenge faced by most business owners at one time or another. Today I share with you 4 tips on how to overcome this problem beyond simply getting in front of more people!

In today's episode we chat about:
- Why focusing on reaching new audiences is not as productive as re-engaging with your existing customers.
- How offering a suite of solutions that solve your audience's recurring problems can lead to revenue consistency.
- Knowing when to seek out your new audience with your current, high-converting offers
- The overwhelming revenue benefits of ongoing and consistent promotion through content that adds value and solves a problem!

SHOW LINKS:
- Join my community: https://stephtaylor.co/community
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co

Overwhelmed to the point of inaction, today's listener is struggling to decide which of their many ideas she should be focusing on to develop their first launch. A common problem faced by business owners at all stages, today I'm sharing tips to overcome this issue:

- How to choose your ONE path to success by finding the best person to follow and invest in, whose content aligns with your business's current position and vision
- The 3 key factors to building and creating a sustainable business and avoiding the misstep of putting the cart before the horse.
- How to release the clutter to focus on one single offer and really commit to the process of creating and selling this offer through to completion.

Have a question you'd like me to answer on the show? Write in with your question at https://stephtaylor.co/asksteph

SHOW LINKS:
- Join my Community: https://stephtaylor.co/community
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co