Imperfect Action

Today I'm coaching Marissa Green who is developing a brand new business from scratch and is struggling with a common fear that presents for not only new business owners but those that have been running for quite some time. How can she overcome the fear of being a "brand" on social media to grow an audience and reach the people who need to hear her message?

In this episode we chat about:
- How social media can fit into the greater scheme of your business without you having to show up daily and share your entire life
- Exploring alternative avenues for content distribution that engages your audience and helps with audience growth.
- Strategies for choosing where to show up for your existing followers that aligns with your values, whilst nurturing these people into paying customers.
- Leveraging a variety of marketing platforms to release multiple content streams that inspire further engagement...there is more than one way to grow an audience!

SHOW LINKS:
- Join my Community: https://stephtaylor.co/community
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co

Unfortunately, the best marketing in the world doesn’t guarantee sales. In today's episode, I’m chatting about the 5 common mistakes that are leaving money at the door and how to overcome them.

In today's episode we talk about
- Identifying the 'happy medium' of offers that appeals to your audience... Ask yourself, what does my ideal customer need and how do they want to consume it...?
- How to strategically design a suite of offers where you can take your clients through the entire journey of developing, growing and repeatedly evaluating their business.
- Refining the problems that you solve by getting clear on creating a portfolio of offers that are related, relevant and bound by a common link.

SHOW LINKS:
- Join my community: https://stephtaylor.co/community
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co

Today I'm answering a question from a listener struggling to grow her business beyond sales, allowing her to get off the hamster wheel of working IN the business instead of ON the business. In this episode, I'm sharing a few ways she can solve this problem.

- How to find clarity on your vision so you can let it guide you in designing your business the way you want it.
- Identify what 'lights you up' and move in an intentional way to formulate a business that not only meets your audience needs but brings you joy!
- Three ways to scale your business without working more hours.

Have a question you'd like me to answer on the show? Write in with your question at https://stephtaylor.co/asksteph

SHOW LINKS:
- Join the Community: https://stephtaylor.co/community
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co

Today I'm coaching Tiana Karamihas, a Cavoodle coach who is struggling to grow her audience ahead of her first online course launch. She's the first person in her industry that's doing what she's doing, so she's struggling with Instagram and with growing her email list. How can she grow her audience ahead of her launch? And how can she get media attention as the first person in her industry?

In this episode, we chatted about:
- The different types of media coverage and how to come up with compelling angles to pitch.
- Who to pitch for media coverage and where to find their email addresses.
- How to grow your audience using Facebook Groups without being spammy or breaking rules about self-promotion.

SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co

Being told “I can’t afford it” can make you really question your pricing and the value inside your products. But this doesn't mean that you need to lower your price or offer discounts. Today I'm dissecting what this REALLY means and how crafting your content is crucial to dealing with this feedback in your business.

In this episode we talk about:
- How showing your customer the value of your offer can help to shuffle their priorities
- The four ingredients you need before someone will buy
- How to tweak your offer without changing the core product to identify what appeals to your audience
- Strategies to understanding and knowing when you are promoting to the right people
- How important positioning your messaging can be to reaching your ideal customer
- The benefit of tailoring your marketing to show your buyer why it is essential they buy now

SHOW LINKS:
- Join our community: https://stephtaylor.co/community
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co

Running a business can be super BUSY! It can often be difficult to work out how to best balance your time across all the tasks that need your attention. In today's episode I am sharing with you the strategies I use to free up time and prioritise tasks.

In this episode we cover:
- Defining your 'Queen Bee' role and why this is a must-do for anyone who runs a business
- Task tracking - the reality check on what we really need to be doing
- How automation, templates and processes can help to free up your time
- Why just because you can do it, doesn't mean you should!
- How to leverage structure to create more freedom in your business.

SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co

Today I'm coaching Jen Butler who is an early parenting coach struggling to come up with content ideas after having been operating her business for some time. How can she create content that best suits her audience whilst standing out? And how can she ensure her content adds value whilst helping sell her membership when next she launches?

In this episode we chatted about:
- Creating content that resonates whilst addressing the education gap to overcome outdated myths in the parenting space
- Various strategies that identify powerful long-form content ideas as well as bite-sized content prices that can be repurposed across multiple platforms
- Nurturing your audience growth by drilling down on what your ideal customer needs to know to a) see value and b) be ready to buy
- How to evolve with your audience, providing add-ons that meet their ongoing needs

SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co

Today I am answering a listener question around overcoming the objection of perceived value and support offered within this listener's online program. Here are my tips on how to address this common problem:

- Identifying the audience categories who will value your offer, so you can avoid selling it to people who won't ever see the value.
- How to show your potential buyers why they should value your product.
- How to strategically create a bonus that overcomes a key objection—so the perceived value of your offer goes up in their eyes.

Have a question you'd like me to answer on the show? Write in with your question at https://stephtaylor.co/asksteph

SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
- Let's be Instagram friends: https://instagram.com/stephtaylor.co

Welcome to the very first episode of Imperfect Action. When I was coming up with a name for the show, I thought about what my superpower in business has been—that I take action before I'm ready, before I have it all figured out, and I learn from my mistakes. Today, I'm sharing what Imperfect Action looks like to me:

- How we tend to make up stories about why we can't do something yet.
- The myth about feeling ready to do something—and how to actually become ready.
- Why we can't confuse action with productivity.

Have a question you'd like me to answer on the show? Write in with your question at https://stephtaylor.co/asksteph

SHOW LINKS:

- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
- Let's be Instagram friends: https://instagram.com/stephtaylor.co

After 4.5 years and 556 episodes, today I bring you the final episode of Socialette. When next you hear from me you will be listening to the first episode of Imperfect Action. This was not a decision taken lightly, however with the evolution of my business, it was necessary. And today I'm taking you through the various steps in this process.

In today's episode we chat about:
- To rebrand or not to rebrand...
- Overcoming the fears of rebranding
- The conundrum of renaming a popular podcast
- Finding my why - identifying the messaging
- Analysing and remodeling the format
- Visual assets - the art and the science of nailing it!
- The final rollout...

SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co