Imperfect Action

Jen Butler is an Early Parenting Consultant specialising in baby and toddler feeding and sleep. She helps parents confidently understand and meet their babies feeding, sleep, health and development needs at every age and stage. Having launched previously, Jen joined me as a student on the recent round of Launch Magic to elevate her launches to the next level! Today Jen shares with us her pre- and post-Launch Magic journey!

In this episode, we chatted about:
- Jen's progression with digital products (from ebooks to memberships) and how responding to the evolving needs in her market has opened up growth opportunities.
- Common mindset struggles that pop up in a launch and how she overcame them.
- What happened when she mixed it up and offering a webinar in her latest launch
- How analysing launch stats can deliver so much goodness and identify audience growth potential
- Education as a pre-launch promotion strategy!
- The valuable takeaways from Launch Magic that have extended Jen's launching capacity

You can find Jen at www.jenbutler.com.au or on Instagram @jenbutlerearlyparenting. Plus catch her podcast at The Happy Baby Show.

SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- Want to join Launch Magic? Sign up to the waitlist: https://stephtaylor.co/launch-magic
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co

As someone who specialises in launching, I have certainly felt the shift in the digital product world. What used to work just a couple of years ago no longer gets the same traction. But that doesn't mean launches no longer work. In today's episode, I'm looking at what no longer is working in online launches.

In this episode I'm chatting about:
- Market saturation in the digital product world and how to break through this
- Why launching is about so much more than building hype and buzz!
- Educating your audience and where this fits in with your launch.
- Why I don't rely on social media in my launches anymore

SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- Want to join Launch Magic? Sign up to the waitlist: https://stephtaylor.co/launch-magic
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co

It's human nature, we love to overcomplicate things - especially launching! In today's episode, I'm chatting about the ways in which you are making launching harder than it needs to be and how to avoid this common mistake.

In this episode we chat about:
- Finding YOUR person - the benefit of following just 1 mentor and their process...
- Launching to learn vs goal achievement = tweaking toward perfection
- Embracing external accountability to overcome procrastination
- One person, one framework - the guidance to get it done!
- Taking the easy road doesn't get all the things achieved!

SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- Want to join Launch magic? Sign up to the waitlist: https://stephtaylor.co/launch-magic
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co

Over the past 12 months, I've noticed a negative sentiment to social media in the online biz space. In today's episode I share with you my launching social media journey and dispel the myth that social media is crucial to your launch success.

In this episode we chat about:
- The changing face of social media and content consumption
- The growing value of social media alternatives
- Understanding the return on your energy to capitalise on relationship development
- Avoiding the leaky bathtub...!
- Evaluating sales approaches - top of funnel vs nurtured audience
- Controlling your content distribution


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- Want to join Launch Magic? Sign up to the waitlist: https://stephtaylor.co/launch-magic
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co

Launching can seem so overwhelming, it raises soooo many questions - where do I start, is there a checklist, what if no one buys...? Recently I asked my community how I can best support them in launching and relaunching. A number of replies were along the lines of "tell me exactly what to do step by step". To help answer this question, in today's episode we delve into the three most important pillars to launching!

In this episode we chat about:
- The powerful strategy behind launching that's so much more than planning and doing!
- No cookie cutter approach - strategising to YOUR 'specifics'
- The iterative process - launching to test, listening to tweak, refining to relaunch
- The system of planning and mapping using the tool that works best for you.
- Reducing the overwhelm by brain dumping at a granular level
- Defining the action - bridging the gap between knowing what to do and how to do it!
- The very real struggle of prioritising and overcoming the mindset muck

SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- Want to join Launch Magic? Sign up to the waitlist: https://stephtaylor.co/launch-magic
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co

When I tell people a launch needs to be 90 days, they're usually shocked — surely you can't talk about your product for 90 days without really annoying your subscribers and followers? In today's episode, I share with you the power of the 90 days before opening doors on a launch.

In this episode we chat about:
- The hugely important step of deeper level validation
- Audience growth - it's more than just ads on social media
- Follower engagement - the magnet that pulls!
- Mindset strategy and education
- Doing the 'things'...asset development

SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want to join Launch Magic? Sign up for the waitlist here: https://stephtaylor.co/magic
Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co

One of my most successful products started as a launch failure!! But it's what I did next that took this failure and turned it into a million-dollar product! Today I share with you my simple four-step strategy for turning a failed launch into a success.

In today's episode I talk about:
- Is a failed launch really a failure?
- The surprising blocks to pivoting in our launches
- The power behind launching before creating
- Non-buyer research really is the bomb!
- The answers are in the numbers...
- Identifying the weak spots
- Tweak, tweak, tweak
- Get back on the horse...!!


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want to join Launch Magic? Sign up to the waitlist here: https://stephtaylor.co/magic
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co

Danielle Wiebe is a community builder, podcaster, business strategist and the founder of Business Babes Collective, a global community for female entrepreneurs. With over 10 years of diverse multi industry experience, Danielle found a gap in the market for teaching women to create strategic and profitable collaborations, as well as building a strong foundation and systems to be able to scale their businesses. Today we chat about building collaborations and partnerships and seeing them through to maximum mutual value!

In today's episode, we chatted about:
- How she built a global community from scratch by leveraging partnerships and collaborations.
- The steps in identifying potential partnerships and reaching out to them.
- What to offer in a collaboration or partnership when you're just starting out and you don't know what you can offer.
- How to build structure and systems around pitching collaborations and partnerships.
- How to ensure your collaborations deliver maximum value to both parties.

You can find Danielle at https://businessbabescollective.com or on instagram at @Danilivinglife or @Businessbabesco. Plus catch her podcast at Business Babes Collective

SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want to join Launch Magic? Sign up to the waitlist here: https://stephtaylor.co/magic
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co

With so many digital products out there in the world today, we can place a lot of pressure on ourselves to have the "right" idea and we think that if we just have the right, unique idea then it'll sell. Today I'm addressing a commonly asked question 'Is my idea good enough' and what makes a good idea?

In this episode I explore the following:
- The components of winning digital product ideas
- Unique product idea vs unique approach
- What's your special flavour?
- The benefits of niching
- The power of nailing the messaging concepts
- What is 'Good Enough' and how to satisfy your doubt

SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want to join Launch Magic? Sign up to the waitlist here: https://stephtaylor.co/magic
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co

The reality is that the only real way to make money in your business is to sell. However, for many of us, selling feels really uncomfortable. Today I share with you some mindset shifts that have helped me develop confidence and get comfortable with selling.

In today's episode we chat about:
- Why free content is not enough
- Money isn't a dirty word!
- Replacing cheesy sales talk with solutions
- The hidden power of educating your buyer
- Benefits of pre-empting hesitations
- The comfort of reality
- Banishing imposter syndrome

SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want to join Launch Magic, sign up to the waitlist here: https://stephtaylor.co/magic
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co