Imperfect Action

You might have heard of NFTs, the blockchain and cryptocurrencies, but chances are you've dismissed them as being something that the "crypto bros" on Tiktok are promoting to make a quick buck. Here's the thing: The internet (and social media) as we know it is about to change drastically as we move to web3. This episode, I'm sharing the basics of web3 and how it applies to you as a business owner and marketer.

In this episode, I talk about:
- What the heck web3 actually is and why you should care.
- The future of social media platforms where we're not at the whim of algorithms.
- The key web3 concepts that you need to know about, explained as simply as possible.
- How real people are using this technology right now, and some ways you'll be able to use it in the future.
- Where to start dipping your toe into the world so that you're ahead of the curve.

Sign up for my new weekly newsletter, Web3 for Marketers at www.web3formarketers.com

Further reading:
- Web3 starter pack: https://docs.google.com/document/d/1SWJw_NTyUvgdB_asRzsnVyKjciW8dZbeqQeUeWsEiQc/edit
- How to not be scammed in NFTs: https://medium.com/@maimai816/how-not-to-be-scammed-in-nfts-e8c8bb5dffc5
- NFTs 101 — Why NFTs are a generational innovation: https://medium.com/coinmonks/nfts-101-why-nfts-are-a-generational-innovation-4626ae803e3b

Live launching vs Evergreen Funnel....which is right for your business? Today I'm going to delve into this controversial topic and start by saying...you can have both!!

In this episode I chat about:
- Why most of the time I'll say that you MUST Live Launch before moving to Evergreen
- The pros and cons of live launching, even if you don't love the idea
- The pros and cons of the evergreen model (that is, keeping doors open all the time
- How to decide which model will work best for you

SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co

Recently I sent out a survey to my audience with so many replies Last episode (Ep#522) I answered the first 10 most commonly asked questions around audience growth and today I tackle the next batch of questions...

In this episode I cover the following questions:
- 11. What makes a good piece of content? (@ 02:20)
- 12. What is "good" growth for a podcast? (@ 04:14)
- 13. Do I have to have a social media following? If so, what’s the best platform? (@ 05:36)
- 14. My audience LOVES my IG stories but barely engage with any posts (even if the information is the same). So how to get them to engage with my posts so I can grow my audience? (@ 07:09)
- 15. What's the easiest way to come up with content? (@ 08:40)
- 16. How do I keep my audience engaged once I have them? (@ 10:26)
- 17. How can I better understand what my audience needs? (@ 11:51)
- 18. What packs the most punch when you are time poor? (@ 13:07)
- 19. Is Tik Tok really have a better way to grow your audience? (@ 14:51)

SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Learn more about Boost Your Brands Superfans: https://stephtaylor.co/boost-your-brands-superfans
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co

Audience growth is one of the ongoing challenges most online business owners struggle with. Today I'm answering 10 of the most commonly asked questions from my recent audience survey in a 2-part podcast series about audience growth.

In today's episode I answer the following questions:
- 1. What is the best platform to grow my audience on? (@ 01:57)
- 2. What is a realistic routine and strategy I can stick to consistently? (@ 03:40)
- 3. Is there a way to get people to subscribe to my email list without using lead magnets? (@ 06:35)
- 4. Do lead magnets still work? (@ 08:12)
- 5. Should I just go back to old-school marketing, letterbox drop pamphlets etc (@ 09:21)
- 6. What is the best platform to use to gain great leads? (@ 11.25)
- 7. Do I have to boost posts? (@ 13:47)
- 8. Can I reuse content on different channels? (@ 14:47)
- 9. How do I use my social audience to sell? (@ 16:40)
- 10. How do I reach more people organically? (@ 18:25)

Tune in later this week for part 2 of this podcast series on Audience Growth.

SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co

After a massive start to this year, I felt exhausted, it was time to take stock and reassess my priorities for Quarter 2. With an unsteady economy coupled with my competing priorities, I realised that now was a great time to focus on streamlining my business to set us up for future growth. So today, I want to share with you the 7 things I have done to work to this goal...

In today's episode I cover:
- The benefit of redefining my pathways...where my audience get to know me, like me, trust me and over time are ready to buy from me
- Resist the urge to over-create...keep it simple and consistent!
- Restricting live launching through streamlining the process
- Flexibility in client work (that satisfies my launch cravings)
- Building out my team with my first permanent employee
- Content collation - I wrote a book!!
- Lifting the pressure on Instagram...

SHOW LINKS:

- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co

In today's episode I am being interviewed by my friend Jono Petrohilos for his podcast, 'The Course Creator Community'. In this chat Jono and I deep dive into launching and I share with you my steps and learnings made whilst launching.

In this episode, I cover the following:
- My crazy journey to a career in launch strategy
- How to benefit from an unsuccessful launch
- The very necessary 6 weeks prior to cart open...get your audience ready to buy
- Free content vs valuable content...meeting your audience where they are at
- My 3 pillars to profitable launching - strategy, planing and action
- The critical do's and dont's on launching
- Why live launching is instrumental before making it evergreen


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Want to join my waitlist for the next round of Launch Magic in September: https://stephtaylor.co/launch-magic
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co

Growing your audience between launches is important however, the size of your audience should not be a defining factor of your first launch. There is nothing wrong with launching to a small audience...

In this episode I cover the following:
- The importance of nurturing and engaging with your audience consistently
- The need for your audience to fully understand the problem that you solve and why it's important to solve it right now
- How well does your existing audience understand the solution to their problem?
- Addressing hesitations beyond the excitement

SHOW LINKS:

Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co

In this episode, I'm answering a range of questions that came out of the recent audience survey around building a profitable online business.

- 1. Your daily and weekly routine, distribution of activities, work life balance? (1:53)
- 2. How to keep your audience engaged between launches? (03:56)
- 3. How do i reach more people? (05:25)
- 4. How many hours per week (on an ongoing basis) does it take to run an online course? Am I setting myself up to be more busy? (07:08)
- 5. What do you wish you knew when you very first started? (08:54)
- 6. How to choose format for courses - group with certain start time, "evergreen", etc? (10:03)
- 7. Where should I spend my time and money to get the biggest return? How do I do this without spending 80 hours a week on it? (12:03)
- 8. How do you determine how much time to spend on what activities, how do you know what is a "profit moving activity" when there aren't any profits yet? (14:00)
- 9. Attracting the right audience when they're ready to buy? (16:25)
- 10. Do you hire people to help you with things? How do you do it all? (18:10)
- 11. How long did it take you to get into a flow of marketing yourself and growing your audience to your products? (19:48)
- 12. How much should I give away for free? (21:27)
- 13. How to take a 1:1 or small group offer and make it scalable? (22:56)
- 14. What are some pros and cons, and tips for paid advertising? (24:58)
- 15. What do you use to schedule all your socials? (28:30)
- 16. What do you use as your project management system? When is a good time to start using this? (29:04)
- 17. How do you get admin support? When do you decide when you need VA help? (29:44)
- 18. How did you go from just you to having others help you and are they working full time or part time for you? (30:56)
- 19. How can I feel more confident about marketing and software operation? (31:36)
- 20. How do you remain consistent? (33:12)
- 21. Are you glad you did it? (33:51)
- 22. Is it possible to build a profitable business selling relatively inexpensive products and courses? (34:26)
- 23. Is it possible to grow when offering a bespoke service (like branding) not a strictly online business or course? (35:47)
- 24. When is the best time to start paid traffic? (36:32)
- 25. How to undertake market research to ensure the product we're building will be something people buy? (37:09)
- 26. What is the key to scaling a tiny offer? (38:03)
- 27. If you think you’re the first one doing something in your industry (which I think I might be) what are the pros and cons of this and how do you navigate it? (39:42)
- 28. What systems do you have in place to help make your business run more easily and without as much daily input from you? (41:36)
- 29. How did you shift from agency type model to your online business without taking a huge financial hit? (43:44)
- 30. Is there a way to launch multiple mini courses without the huge launch strategy? (44:38)

SHOW LINKS:
- Learn more about Boost Your Brands Superfans: https://stephtaylor.co/boost-your-brands-superfans
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- Join the waitlist for the September round of Launch Magic: https://stephtaylor.co/lmwaitlist
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig

Let's be Instagram friends: https://instagram.com/stephtaylor.co

Coming to you from a tiny town in Italy! Today, my good friend Bec Miller (@health_with_bec) and I are chatting about how we built businesses that give us the freedom to travel.

We also answer all of the questions you asked on Instagram, including:

- Why and how we started our businesses
- How we take action when we feel unmotivated
- The biggest lessons we've learnt
- The most vital step to take when you're launching a product
- How we move forward when we feel like giving up
- How we created boundaries to be able to travel and switch off
- Our best tips to getting started
- How to move from 1:1 to 1 to many
- And more...

Links mentioned:

- Follow Bec for more daily weight loss and gut health inspo and motivation: @health_with_bec

- For free recipes and resources and to learn all about Bec's eBooks and programs: www.healthwithbec.com

- Steph's website: www.stephtaylor.co

Steph's podcast: listen.socialette.co/podcast

- The Podcast Launch Plan - stephtaylor.co/plp-ig

- The customer research podcast episode - https://listen.socialette.co/502

Content creation is a critical component in the digital product world, but it doesn't have to be a time drain on your business. Regardless of your preferred platform, today I share with you my tips on creating content with ease...

In this episode we cover:
- Audience participation - not only gives you tonnes of ideas, it ensures your content is meeting your audience where they are at!
- Work with your strengths in content creation - if you don't enjoy it, don't do it!!
- Show up consistently on one platform well!
- One piece of content multiple ways
- What would this look like if it were easy - avoid over-complication syndrome!

SHOW LINKS:

Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co