Imperfect Action

Celinne Da Costa is a story alchemist and self actualisation coach. Celinne specializes in helping clients let go of their limiting beliefs, reconnect to the truth of who they are at their core and translate that into a story and a brand that aligns with the people they desire to connect with (AKA their soulmate clients).

In todays episode we chat about:
- How quitting her job and couch surfing around the world led to the business she runs today.
- Uncovering and embodying your brand story, and the ripple effect this can have on your business.
- What is the future version of me and what am I doing to get here? Analysing your brain chatter and risk-taking...
- The 4 part process of making the change: Unlocking limiting beliefs, embodying your story, the design process, amplifying your message.
- The incredible power behind magnetising the right clients and opportunities
- Changing perspective of your story... it's not what the story is, it's how and who you share it with

You can find Celinne at https://www.celinnedacosta.com/ and find how to work with her at https://celinnedacosta.com/work-with-me/ or on instagram @celinnedacosta

SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- Join the waitlist for the September round of Launch Magic: https://stephtaylor.co/lmwaitlist
- Get the Digital Product Kickstart Kit: https://stephtaylor.co/kit

Let's be Instagram friends: https://instagram.com/stephtaylor.co

Imagine for a moment that I was starting out from scratch...no followers, no subscribers, no content and no products. Today I'm covering what I would do to start up a business from scratch...

In this episode, we explore the following steps:
- Pick a broad topic or area of interest
- Find and hang out in related communities
- Identify opportunities in this community by engaging and understanding their challenges (aka identify the problem you can solve)
- Conduct audience research
- Choose 1 main content platform (that suits your strength) and start sharing your content
- Begin building your email list - lead magnet and consistent communication are key!
- Explore other opportunities for content sharing
- Keep sharing, growing and being present
- Map out the offer and start launching!!

SHOW LINKS
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- Join the waitlist for the September round of Launch Magic: https://stephtaylor.co/lmwaitlist
- Get the Digital Product Kickstart Kit: https://stephtaylor.co/kit

Let's be Instagram friends: https://instagram.com/stephtaylor.co

Realising that my podcast was producing my best returns, I intentionally dedicated my time and energy on growth in this area, and the results have been AMAZING! And today I share with you my winning formula.

In today's episode, we talk about:
- Community driven content and the benefits of surveying your audience
- Pitching podcasts using your unique angle
- All roads lead to the podcast!
- Repurposing your podcasts through multiple platforms - EDMs, Instagram...
- Creating podcast playlists
- The benefits of transcribing your podcast
- Other things that have helped grow my show

SHOW LINKS
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- Join the waitlist for the September round of Launch Magic: https://stephtaylor.co/lmwaitlist
- Get the Digital Product Kickstart Kit: https://stephtaylor.co/kit

Let's be Instagram friends: https://instagram.com/stephtaylor.co

Creating consistent income in your business is a tricky art to master, but it can really help for avoiding the "feast or famine" that often comes with running a business. Today we explore 7 ways to do this, without launching a membership...

In this episode I talk about:
- Establishing and growing your email list, and make offers regularly
- The importance of lead magnets and subsequent nurture sequences
- Payment plans...they can often make your products more accessible
- Affiliate programs
- Reconsider how you work with existing clients
- Offer variety in the way people can work with you
- Sell more often!!

SHOW LINKS:

Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co

Launch content is one of the questions I get asked constantly! 'What content should you share in a launch so you're not giving it away for free?' or 'what should be the difference between free and paid content?' Today we navigate the content minefield to bust the myths and identify the best types of content to post...

In this episode I talk about:
- Why launching starts 60-90 days BEFORE cart open (and what to post during this time)
- The key content principles you can't ignore
- Educating your audience—A-C, don't ignore point B!
- Followers vs Subscribers...the value of Lead Magnets
- Showcase what's possible...how to turn testimonials into relatable content

SHOW LINKS
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- Join the waitlist for the September round of Launch Magic: https://stephtaylor.co/lmwaitlist
- Get the Digital Product Kickstart Kit: https://stephtaylor.co/kit

Let's be Instagram friends: https://instagram.com/stephtaylor.co

If you're questioning how to deliver value in your digital products, you're not alone—it can be tricky to know how much is "enough" value to include. Today we are going to explore five different ways to ensure you are achieving this goal!

In this episode we cover:
- Identifying and understanding the starting point of your audience...
- All roads lead to the dream outcome...
- Nailing the relationship to the outcome...what challenges stand in the way
- Pinpoint the learning needs to get from A to B
- Remove the unnecessary steps....fluff is not value!

Key takeaway - if you can get them from point A to point B quicker, easier, or more enjoyably than all the products, then yours is going to be the most valuable one!

SHOW LINKS
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- Join the waitlist for the September round of Launch Magic: https://stephtaylor.co/lmwaitlist
- Get the Digital Product Kickstart Kit: https://stephtaylor.co/kit

Let's be Instagram friends: https://instagram.com/stephtaylor.co

Shelley Judge joins me on the podcast today to explore her learnings from creating and launching her program at the same time! Shelley is a children's nutritionist who has used her experience in child psychology and nutrition to create Mealtime Magic, changing the thoughts and behaviours around food for children whilst educating and guiding families through the journey.

In today's episode we chat about:
- The benefit of creating a digital product as an alternative to one-on-one client work
- The reality of creating and launching concurrently
- Overcoming the fears and mindset muck and dealing with perfectionism and procrastination
- Biggest launch take-aways
- The benefit of non-buyer surveys
- The objection of costs and investment
- Preparing the audience to buy through content sharing...

You can find Shelley at www.goodlittleeaters.com or you can DM her on Instagram @goodlittleeaters to chat about anything mealtimes and kids nutrition related.

SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- Join the waitlist for the September round of Launch Magic: https://stephtaylor.co/lmwaitlist
- Get the Digital Product Kickstart Kit: https://stephtaylor.co/kit

Let's be Instagram friends: https://instagram.com/stephtaylor.co

My journey has taken me from a client-based service income to a digital product-based business and today I'm walking you through the simple steps that you go through to design your digital product-based business.

In this episode we cover:
- Identifying your's (and your audience's) big dream...
- Nailing the clear transformation of your digital product journey...
- Identify the best way to solve the problem
- Niching in your business...the progression of your products


SHOW LINKS
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- Join the waitlist for the September round of Launch Magic: https://stephtaylor.co/lmwaitlist
- Get the Digital Product Kickstart Kit: https://stephtaylor.co/kit

Let's be Instagram friends: https://instagram.com/stephtaylor.co

Today is day 5 of the series - '5 days to clarity on your digital product idea'. So far this week we've looked at the problem that your product is going to solve, who your product is going to solve that problem for, how are you going to solve that problem, and what format you are going to create that digital product in.

In this episode, we're looking at the final step, how will you physically create it and launch it!
- The BIG misconception - creating vs launching...
- It is absolutely possible to launch before you create and why this is an option worth considering
- My creation process, and the 3 ways to move forward
- Validation and product refinement - real-time market research

SHOW LINKS
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- Join the waitlist for the September round of Launch Magic: https://stephtaylor.co/lmwaitlist
- Get the Digital Product Kickstart Kit: https://stephtaylor.co/kit

Let's be Instagram friends: https://instagram.com/stephtaylor.co

This is Day 4 of the 5 days to clarity in your digital product idea. In this week's training I'm walking you through each step in the formula to creating a digital product that people want, need, and will pay money for.

- Today we are looking at 'what' format for your digital product and 'how' to create it
- We explore the various formats to suit your customer's needs best
- Some tips on how to create the most common formats
- Kajabi, the easy tech solution...
- No cookie cutter here - the importance of creating and designing your digital product to your specific requirements

SHOW LINKS
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- Join the waitlist for the September round of Launch Magic: https://stephtaylor.co/lmwaitlist
- Get the Digital Product Kickstart Kit: https://stephtaylor.co/kit