Imperfect Action

Tarzan is a copywriter and email marketing specialist who has the unique ability to write fun and engaging emails that WANT to be read! Her story-based copywriting and consistent email model is designed to not only return a high email open rate but in turn, build better relationships and audience growth. In this episode, Tarzan and I chatted about: Why your email marketing strategy should be the centre of your business The striking differences between communication by email marketing and social media How to do 'a lot' with a small email list The benefit of storytelling as a unique value proposition Lessons learned in email list building Tips for developing relatable, easy-read, saleable emails (and overcoming the fear of 'unsubscribe') How to keep small email list engagement The difficulty of identifying your best business balance Love this interview? Get MORE! Join Tarzan for her FREE Masterclass: Small List, Big Profit https://tarzankayglobal.samcart.com/referral/masterclass/TWNXfJXXjvNRfNrz And get to know her better on instagram @tarzan_kay SHOW LINKS: Get my Daily Biz Booster emails: https://stephtaylor.co/DBB 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co

This episode is designed to help prevent you from making some of the big mistakes you can make in a launch. This is an extract from my book, 99 Launch Lessons. SHOW LINKS: Get the book — 99 Launch Lessons: https://stephtaylor.co/book Get my Daily Biz Booster emails: https://stephtaylor.co/DBB 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co

Madison is another of my Launch Magic Alumni who enjoys a successful career as a Women’s Hormone Specialist and Naturopath. After personally experiencing health issues, Madison took her knowledge as a scientist and high school science teacher and pivoted her career into the health space, specifically her passion for empowering and educating women about hormone health. Today Madison runs a successful 8 week Balance your Hormones Course. In this episode, Madison and I chatted about: How and why she took her education and knowledge to a digital product How Launch Magic gave her the realisation that the ‘Success of your launch is reliant on your ENERGY’ Madison’s post-it note strategy for boosting your confidence when teaching a live webinar Her ‘a-ha’ moment after content sharing in the lead up to her launch The impact of stress on our hormones through launching—and how to minimise stress in a launch Learnings from her first launch and the boundaries and changes implemented going forward You can find Madison at https://www.madisondohnt.com/ and find her free eBook at https://www.madisondohnt.com/clearyoursymptoms or on instagram @ madisondohnt Doors are currently open to Launch Magic until 19th May. Find out more and enroll at https://stephtaylor.co/magic SHOW LINKS: Get my Daily Biz Booster emails: https://stephtaylor.co/DBB 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co

Michelle is a Launch Magic Alumni and a freelance website designer who adjusted her business model to continue servicing her 1:1 clients whilst removing herself from the equation. Michelle has successfully 'templatised' her entire business whilst still achieving great results for her clients. In this episode, Michelle and I chatted about: How she was able to template her 1:1 custom design work How to make her templates meet a need and stand out in a crowded market whilst overcoming her fears Her experiences and learnings with launching (and relaunching) her online products Lessons and mistakes from her second launch (bonuses, fears and alike) How to create a webinar around templated products (as opposed to traditional online courses) Her 'lightbulb' moments from Launch Magic You can find Michelle at https://www.michellepontvert.com/ and find her templates at https://www.michellepontvert.com/shop or on Instagram @ michellepontvert Doors are currently open to Launch Magic until 19th May. Find out more and enroll at https://stephtaylor.co/magic SHOW LINKS: 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co

If you're stuck in the endless cycle of procrastinating your launch (or launches), you're not alone. This episode I'm sharing why you keep doing it, and some steps you can take to stop procrastinating your launch. SHOW LINKS: Get my Daily Biz Booster emails: https://stephtaylor.co/DBB 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co

Launching can feel scary, because there's always the risk it might flop. But live launching can actually prevent this from happening. This episode, I'm reading an extract from my book, 99 Launch Lessons. Get your copy at https://stephtaylor.co/book SHOW LINKS: Get my Daily Biz Booster emails: https://stephtaylor.co/DBB 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co

I taught Launch Magic live for the first two rounds, rather than investing any time into recording it up-front. This episode, I'm sharing why I chose not to pre-record it all until the third time I taught the course. SHOW LINKS: Get my Daily Biz Booster emails: https://stephtaylor.co/DBB 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co

Too many ideas? Or not enough ideas for what to launch? Either way, this episode, I'm sharing how to come up with ideas to launch and how to choose what to launch next. SHOW LINKS: Get my Daily Biz Booster emails: https://stephtaylor.co/DBB 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co

Templates are tempting—after all, they can save you hours of work. However, they can hurt your launches and cramp your style. This episode, I'm sharing how they're hurting your launches. SHOW LINKS: Get my Daily Biz Booster emails: https://stephtaylor.co/DBB 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co

I'm a big believer in launching your offer before you invest too much time into creating it, as launching is the best way to test your idea. This episode, I'm breaking down exactly how I launched my newest course before I even recorded the very first lesson. Get my Daily Biz Booster emails: https://stephtaylor.co/DBB 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co