Imperfect Action

Live launching often evokes stress, fear, and overwhelm in many business owners. Today I am going to share with you how developing a live launching model has created so much freedom in my business.

In this episode we chat about:
- The benefits of letting go to create space for business growth
- The evolution of niching and live launching in my business
- Designing your business to work for you not the other way around...
- The power of launch models = repeatable stress-free launching!

SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co

There's a common misconception that business owners should give away their best content for free. Today I'm going to tell you why I disagree with this approach and how you can deliver value for free without giving everything away.

In this episode we chat about:
- Free content (or 'how to' content) doesn't mean problem-solving
- Why free content often contributes to the guilt and overwhelm of your audience
- The reality is, there's limited value in free...
- How free content in a business can equate to an expensive hobby
- Great free content is a stepping stone to solving the 'why'
- Free content triggers to paid services (the gap between knowing and doing)

SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co

Our world is overflowing with free content - WAY more than we could ever consume! And with ever-evolving platforms offering audiences specific content based on the algorithm, it has never been more important to Zag when others are Zigging. Today I want to share with you my tips to making content stand out in a noisy crowd.

In this episode we chat about:
- Choosing your platform that suits you!
- The importance of being intentional with a focus on your business goals
- 3 essential pre-requisites for posting content
- The truth about 'safe' content...
- The value of meeting your audience where they are at.
- Go deeper! Content for entertainment vs education

SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co

Recently the online space chatter has been buzzing with people moving away from social media and into closed communities. Algorithm changes and a lack of control on the direction of their content has forced influences to explore alternatives. Today I want to further discuss this important shift and the pros and cons to online business owners.

In today's episode we chat about:
- The challenges of modern-day social media
- Communities - a deeper engagement vs broad and shallow
- The return of limitless control over your content
- Controlling the re-engagement of your followers
- All roads lead to your community - the active promotion strategy for community growth
- The importance of new value in your community
- Reality check - Communities are not the 'magic pill' to audience growth
- Is a community what I need? The 3 key questions to ask yourself

SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co

Having launched several times now, I still come away from each launch with a few valuable and unexpected learnings. These lessons offer me great insight and guidance for my future planning. In today's episode I'm sharing these with you.

In this episode we cover:
- The surprising outcome of more profit with less sign-ups
- The benefit of a carefully nurtured email list and the 90 days prior to launching
- The positive effect of modifying your offer to cater to the needs of the current economy
- Tread your own path - do what feels good for you!
- The necessity of monitoring the tech through your launch in order to troubleshoot as required
- Further enticing your audience by offering a sneak peek of your product
- The assumptions that can be made by analysing the figures

SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co

Remaining consistent can be really difficult in your business. There is often a great divide between knowing what you need to do and actually doing what needs to be done! Today I am sharing my tips on the best ways to stay consistent in your content and marketing.

In this episode we chat about:
- BJ Fogg's behavioural model - B=MAT (behaviour = motivation, ability and trigger)
- The surprising factors that determine our level of ability, beyond the simple can or can't do
- The overwhelming benefit of identifying the disconnect between motivation and outcome
- The power of igniting your trigger, through finding your ability and motivation

SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co

Having been in business for 6 years I have definitely made mistakes. It's only been when an outsider looking in has highlighted these to me that I have realised the impact these mistakes have had on the growth of my business. Today I am going to share these with you.

In today's episode we cover:
- The overwhelm of 'putting the cart before the horse'
- The barrier of waiting for inspiration to strike
- The difficulty of not staying the course vs natural evolution
- Quitting before allowing for measurable results
- The trap of working IN the business vs working ON the business

SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co

Recently I went to Boston to present a live podcast episode at the Hubspot Inbound conference. Today I'm excited to share this episode with you which is all about leveraging web3 in your marketing right now.

In today's episode, I cover the following:
- The recent shifts in online marketing and decentralized social media
- As marketers, why should we be caring about Web3?
- The technology that gives YOU property rights on the internet
- The power of partnering with existing NFT communities
- The benefits of using NFT assets in your marketing
- Leveraging POAP (Proof of Attendance Protocol)
- The strategy behind rewarding your community actions through virtual rewards
- The benefits of building a tokenised community

SHOW LINKS:
- Want to access the resources from this episode? Visit https://stephtaylor.co/inbound
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- Want to join Launch Magic? Sign up here: https://stephtaylor.co/magic
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co

Doors to Launch Magic are currently open until 20 September. In the recent webinars leading to cart open and through my inbox I am getting a host of questions about Launch Magic, so today I'm addressing some of the common queries that are coming in...

In today's episode I answer the following:
1. How big does my audience need to be before I can launch? (03:06)
2. What if I want to launch before / after mid-December? (05:35)
3. I haven't decided what my product will be yet, is Launch Magic still a good fit? (08:52)
4. How much time should we invest in Launch Magic each week? (11:16)
5. I'm just starting out in my business, is it too soon to launch something? (13:12)
6. Can I start launching my product before I've created it? (15:00)
7. How do I launch without social media? (17:25)

SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- Want to join Launch Magic? Sign up here: https://stephtaylor.co/magic
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co

Eliska is an e-commerce store owner who started coaching other e-commerce business owners, and soon found herself fully booked. Knowing she wanted to create a digital product offer, Eliska deep-dived into Launch Magic - creating and executing her first successful launch in just 90 days! Today Eliska chats with me about her journey to success through Launch Magic, with a tiny audience and not much time on her plate.

In this episode we talk about:
- How Eliska was able to identify a very specific problem for a very specific niche
- The journey to launching - 'launching before you create it!'
- Debunking the myth that launching is just for traditional online courses, memberships or group programs
- The challenge of staying true to her ultimate offer...avoiding the tangents!
- The value of warming up your audience and addressing hesitations through content
- The overwhelming relief of content batching!

You can connect with Eliska at https://trefitprofit.cz/ or on Instagram @trefitprofit

SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- Want to join our next round of Launch Magic? Sign up here: https://stephtaylor.co/magic
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co