Imperfect Action

Back at the start of Feb, I recorded an episode giving you the breakdown of a launch I did - and the feedback I got from you was that yes, you want to see more of these behind-the-scenes breakdowns of my launches.

So today I’m going behind the scenes of a launch I did in January. It was a small launch of my A-Z Podcast Launch Plan, which I’ve live launched a couple of times now - and was the focus of the last launch break down episode as well.

Anita and I had so much great feedback about our last Virtual Happy Hour, that we decided to run another one - with coffee instead of wine this time. Some of the things we chatted about include the challenges of running our business in isolation, the ups and downs of isolation week 2 and what we've been working on. Are we Instagram friends yet? You can find me @stephtaylor.co and Anita at @brandfetti Thinking of launching a podcast this year? Join my free podcasting masterclass at http://stephtaylor.co/podcasting Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap

Anita and I had so much great feedback about our last Virtual Happy Hour, that we decided to run another one - with coffee instead of wine this time. Some of the things we chatted about include the challenges of running our business in isolation, the ups and downs of quarantine week 2 and what we've been working on.

One of the scary things about launching for many of you is the fact that you have to put yourself out there - you have to step into the spotlight and actually show up. I’ve spent the last couple of years working through my own fear of being in the spotlight and now I can say that it’s not really an issue for me anymore - but it certainly was a few years ago. This episode I’m sharing 5 tips to help you launch when you hate being in the spotlight. Thinking of launching a podcast this year? Join my free podcasting masterclass at http://stephtaylor.co/podcasting Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co

One of the scary things about launching for many of you is the fact that you have to put yourself out there - you have to step into the spotlight and actually show up.

I’ve spent the last couple of years working through my own fear of being in the spotlight and now I can say that it’s not really an issue for me anymore - but it certainly was a few years ago. This episode I’m sharing 5 tips to help you launch when you hate being in the spotlight.

Suz Chadwick is a BOLD Business, Branding & Speaker Coach taking your brand from basic biscuits to amazing 'got to have' delectable goodness. As the founder of The Connection Exchange, author of Play Big, Brand Bold and host of the popular Brand Builder's Lab podcast, Suz works with savvy businesses owners to find the wow factor in what they do. She not only supports them to build brands with clear and powerful messages that connect with their audience but helps them stand out to make their business the exception, rather than the rule. In today’s episode, we’re chatting about: What playing a bigger game means to Suz, and why she believes so many business owners play small. How to stop caring so much about what other people think, so that we can start to play a bigger game. Suz’s top tips to start pushing yourself out of your comfort zone so that you can grow. How to start building a bold brand and become the go-to in your space. You can find more about Suz Chadwick over at https://www.suzchadwick.com/ or @suzchadwick on Instagram. Thinking of launching a podcast this year? Join my free podcasting masterclass at http://stephtaylor.co/podcasting Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co

Suz Chadwick is a BOLD Business, Branding & Speaker Coach taking your brand from basic biscuits to amazing 'got to have' delectable goodness.

Last episode, I talked about how to survey your audience, and when I surveyed mine last year, one of the questions I asked was if they’d ever launched a course, membership or digital product previously. A lot of people said something along the lines of: “Yes but I only sold 5”. So, there’s something really important you need to know: You can have a launch and sell 5, and it’s still considered successful. On the flipside, you could launch, sell 50 and your launch could be an absolute flop. This episode, I'm sharing the number one reason why launches flop. Thinking of launching a podcast this year? Join my free podcasting masterclass at http://stephtaylor.co/podcasting Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co

Last episode, I talked about how to survey your audience, and when I surveyed mine last year, one of the questions I asked was if they’d ever launched a course, membership or digital product previously. A lot of people said something along the lines of: “Yes but I only sold 5”. 

You can have a launch and sell 5, and it’s still considered successful. On the flipside, you could launch, sell 50 and your launch could be an absolute flop. This episode, I'm sharing the number one reason why launches

Last episode, I talked about some of the important things you’ve forgotten in the lead up to your launch. And, you know what one of the most important things people forget to do is? Talk to their audience. You know - the people actually BUYING your product. It’s really easy to assume that we know what people want, but until we talk to them, we actually have no idea. At the end of last year, I surveyed my audience and you know what? I learned a few big things. Thinking of launching a podcast this year? Join my free podcasting masterclass at http://stephtaylor.co/podcasting Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co