Imperfect Action

Imperfect Action

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Imperfect Action episodes

  • Webinar Launches | 5 reasons launching with a webinar works so well
    Launching with a webinar can be such an effective way to kick off a launch. Some of these benefits are applicable to Facebook Lives as well, but the reason I recommend webinars over a Facebook Live or Instagram Live is because people need to register. The act of registering means they’re committing to showing up and it feels a lot more serious than just yet another FB Live. 
    This episode, I’m sharing 5 reasons why webinars launches work so well when you’re launching something new.
    8 min
  • Business Tip | You've got to do what nobody else is willing to do
    I was recently at an event where one of the speakers, James Wedmore, who I’ve been fangirling for a long time now, said that to be successful, you’ve gotta to do what nobody else is willing to do. And I thought: What can I do in my business that nobody else (or very few people) are willing to do? Then, it hit me - I’ve been doing a lot of these things already, and they’ve ended up being the things that have worked best for my business growth. So this episode, I’m sharing a few things that few people are willing to do, but that have had the biggest impact on my business. Hopefully these will spark some ideas for you! Thinking of launching a podcast this year? Join my free podcasting masterclass at http://stephtaylor.co/podcasting Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co
    9 min
  • Business Tip | You've got to do what nobody else is willing to do
    I was recently at an event where one of the speakers, James Wedmore, said that to be successful, you’ve gotta to do what nobody else is willing to do. And I thought: What can I do in my business that nobody else is willing to do?  
    Then, it hit me - I’ve been doing a lot of these things already, and they’ve ended up being the things that have worked best for my business growth. This episode, I’m sharing a few things that few people are willing to do, but that have had the biggest impact on my b
    9 min
  • Launching | Should you do a webinar? A challenge? A video series?
    When you’re launching, how do you know what type of launch event to do? Should you launch with a webinar? Should you do a 3-day challenge? Should you launch with a video series? ’m looking at the pros and cons of launching with webinars, challenges and video series. Thinking of launching a podcast this year? Join my free podcasting masterclass at http://stephtaylor.co/podcasting Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co
    13 min
  • Digital Products | 5 lessons from selling $20,000 worth of a $20 digital product
    I have a secret product I don’t really promote anywhere. And that’s because it’s something I created fully by accident, for an audience that isn’t usually business owners. This template has, to date, sold 1,000 copies without me having to do any marketing for it. I’ve literally done nothing - I don’t think I’ve even promoted it on Instagram. It just sells on autopilot. But, it’s also been a bit of a pain to deal with at times. This episode, I’m sharing 7 lessons I’ve learned from selling $20,000 worth of Canva templates. Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? Find me @stephtaylor.co
    9 min
  • Digital Products | 5 lessons from selling $20,000 worth of a $20 digital product
    I have a secret product I don’t really promote anywhere. And that’s because it’s something I created fully by accident, for an audience that isn’t usually business owners. This template has, to date, sold 1,000 copies without me having to do any marketing for it. I’ve literally done nothing - I don’t think I’ve even promoted it on Instagram. But, it’s also been a bit of a pain to deal with at times. This episode, I’m sharing 7 lessons I’ve learned from selling $20,000 worth of Canva temp
    9 min
  • Bay Bradfield on why you’re not making sales, how to stop feeling sleazy when you’re selling and how to make more sales
    If your business isn’t making sales, then it’s not making money. And if you’re not making money, well, there’s only so long you can stay in business for. Enter today’s podcast guest: Bay Bradfield, a business growth strategist and sales coach. She knows a thing or two about selling, and she’s here to share her sales strategies with us. In this episode, we chatted about: Why so many business owners HATE selling (and the simple mindset shift you can make to make selling a tiny bit easier). The biggest mistakes Bay sees business owners making when it comes to sales, and the simple steps they can take to fix these. Bay’s biggest tips for successful sales calls (including how to talk about the one thing that scares us so much: The price). How to overcome the common mindset block “my audience wouldn’t pay that much for my product/service”. Why you feel icky and sleazy when it comes to selling, and how to flip it around. Her top tips for making more sales in your business. You can find Bay on Instagram @baybradfield and on her website www.baybradfield.com Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? Find me @stephtaylor.co
    43 min
  • Online course creation | Why you shouldn't create a "comprehensive" online course
    Thinking of creating a comprehensive online course? I’ve created and launched online courses over the last few years and even though my specialty is launching online courses, I’ve learned a thing or two about online course creation along the way as well. One of the BIG places I see so many of you getting stuck is this idea that you want to create the most comprehensive online course out there - you want to teach your audience EVERYTHING there is to know about your area of expertise. But, there are a few problems with creating a super comprehensive online course that’s jam-packed with everything they could possibly ever learn. This episode, I’m sharing why you shouldn’t create a comprehensive online course. Are we Insta friends yet? You can find me over there at @stephtaylor.co Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap
    10 min

About Imperfect Action

From the publisher's feed

How do I grow my business faster? What's the secret to success? How can design a business that serves me, not the other way around?

Your host, Steph Taylor, asked all of these questions right…

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