In this episode, Linda McKissack and Dana Gentry discuss the evolving concept of influence as a new form of currency in today's society. They explore how personal branding and authenticity play crucial roles in building influence, particularly in professional settings. Theyn highlight the importance of trust and credibility, especially in industries like real estate, where testimonials and personal connections can significantly impact success, and encourage listeners to reflect on their own influence and how they can cultivate it authentically.